Paid Ads for Real Estate
We run Google Ads and Meta Ads campaigns specifically for real estate agents and property businesses. Not set-and-forget advertising - actively managed campaigns that target your ideal customers and deliver measurable returns.
Common Paid Ads Problems for Real Estate
We've managed ad campaigns for dozens of real estate agents and property businesses. These are the problems they all had before working with us.
High Cost Per Lead
Property leads are expensive. Without proper optimisation, you're paying $50 to $100+ per lead while competitors pay half that.
Competing with Portals
TradeMe Property and Realestate.co.nz have massive ad budgets. Competing head-on for property searches is a losing game without a smart strategy.
No Seller Lead Strategy
All your ads target buyers. But the real money is in listings. You need a strategy that attracts property owners looking to sell.
Poor Remarketing
People browse properties for months before acting. Without remarketing, you lose them after the first visit and pay to find them again.
How We Run Paid Ads for Real Estate
Here's what our paid advertising strategy delivers for every real estate agency we work with.
Exclusive Lead Generation
Ads that drive leads directly to your agency, not shared portals. Every lead is yours alone.
Remarketing to Property Browsers
Stay in front of buyers and sellers for weeks after they first visit your site, keeping your agency top of mind.
Seller-Focused Campaigns
Targeted campaigns that attract property owners considering selling, generating the listing opportunities that drive revenue.
Suburb-Level Targeting
Geo-targeted campaigns for specific suburbs and areas where you want to build market share.
What's Included in Your Paid Ads Campaign
Every paid ads engagement includes these core services to ensure your real estate agency gets maximum return from ad spend.
Google Ads Management
Search, Shopping, Display, and YouTube campaigns built and managed by certified specialists. We focus on the channels that will drive the best return for your business.
Meta Ads Management
Facebook and Instagram campaigns that reach your ideal customers with scroll-stopping creative. From awareness to retargeting, we cover the full funnel.
Conversion Tracking Setup
Proper tracking is the foundation of profitable ads. We set up conversion tracking, analytics, and attribution so every dollar of ad spend is accounted for.
Landing Page Optimisation
Driving traffic to a poor landing page is like pouring water into a leaky bucket. We build and optimise landing pages that turn clicks into customers.
Ad Creative & Copywriting
Compelling ad copy and creative that stops the scroll and drives action. We test multiple variations to find what resonates best with your NZ audience.
Transparent Reporting
Real-time dashboards and monthly reports that show exactly where your money is going and what it's returning. No vanity metrics, just business results.
Our Paid Ads Process
A proven process that delivers measurable advertising results for real estate agents and property businesses.
Audit & Strategy
We review your current ad accounts, competitors, and market opportunity. From this we build a clear strategy with realistic targets and a budget recommendation.
Tracking & Infrastructure
Before spending a cent on ads, we ensure your conversion tracking, analytics, and attribution are set up correctly. This is the foundation everything else is built on.
Campaign Build & Launch
We build your campaigns with carefully researched targeting, compelling ad creative, and optimised landing pages. Everything is reviewed with you before going live.
Audiences & Remarketing
We build the audiences that compound returns, lookalikes from your best customers and remarketing funnels that bring warm buyers back, so your spend gets more efficient over time.
Optimise & Scale
Once data starts flowing in, we continuously test and optimise. We double down on what's working, cut what isn't, and look for opportunities to scale profitably.
Report & Refine
You'll receive regular performance reports with clear insights on what's driving results. We use these learnings to refine the strategy and keep improving your return on ad spend.
What our clients say
Real results from real businesses. See why clients trust us with their digital growth.
"Jason took the time to understand our vision and business needs, translating them into a stunning, user-friendly website. Communication throughout the project was seamless. We highly recommend Lucid Media to anyone looking for top-notch web design services. Their talent, dedication, and customer-focused approach make them a standout in the field."
"We've been working with Jason from Lucid Media and couldn't recommend him more. He's been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. The websites he's built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!"
"Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well. It is nice to know someone reliable can manage our website and make sure it stays ranking on Google."
"We recently wanted to bring our idea for an app to life and Jason has been amazing to work with on this project. He worked quickly and efficiently, turning our ideas into reality. His expertise made the process smooth, and implemented any changes really quickly until things were working just as we needed. We're thrilled with the final product and will continue working with Jason on future projects."
"Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism. The design is clean and modern, and the functionality is exactly what we needed. Highly recommend to anyone looking for top-tier web design and development."
"Jason and team at Lucid Media were absolutely great in delivering our company's e-commerce website. It was a great experience from start to finish - and even beyond! I would especially like to highlight the clear communication, willingness to make changes and tailoring the end product to our needs, throughout the entire process. Best of luck in the future and I'm sure we will be working with Lucid Media again soon!"
"Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend."
"Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! Highly recommend to anyone looking to get their website done."
"Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals. The results were outstanding: clean, strategic, and exactly what we needed to elevate our brand presence."
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason was a delight to work with. He turned my vision into my dream website for my business in a matter of days. His service and support is unmatched. I am truly, blown away."
"Working with Jason from Lucid Media has been an absolute game changer for my social media presence. His strategies have helped increase engagement, improve reach, and bring a more polished and professional edge to my social platforms."
"I have been working with Jason from Lucid for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. Most of all he actually gets the results he says he will."
"I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies."
"Jason has been awesome in the work he has done for us - he is fast, very responsive and professional. Would highly recommend!"
"Jason at Lucid Media did an incredible job designing my website and optimising it for lead generation. He delivered everything quickly without compromising on quality. I'm really happy with the end result and already seeing the benefits."
Frequently Asked Questions
Got questions? We have got answers. Here are some common questions about working with us.
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