Compliant web design and lead generation for NZ real estate
Agency websites, agent personal brands, vendor lead funnels and local SEO built for NZ real estate. Real Ray White and AT Realty work, real numbers, copy that holds up against REA advertising rules. We build the system that books valuations, not just visits.
Trusted by NZ real estate agents and agencies since 2018
Most real estate sites are doing three things wrong
When an agent or a principal tells me their digital presence is not bringing in listings, it almost always comes back to one of these. None of them are about how the site looks.
Your franchise profile looks like every other agent
Ray White, Bayleys, Harcourts and LJ Hooker all hand you the same template profile with your headshot, your listings, and a corporate footer. A vendor comparing three agents cannot tell why you are the better pick. The listing goes to whoever turned up with the sharper personal brand.
Your site only captures buyer enquiries, not vendor leads
Most agency sites are listing catalogues. Buyers enquire on individual properties, vendors do not. There is no dedicated valuation request flow, no appraisal lead magnet, no nurture for the homeowner who is still six months from listing. The pipeline that pays the commission is invisible to the website.
Compliance gets ignored until REA flags it
Superlatives like "best agent in Auckland", undefined awards, before-and-after price claims without context. The Real Estate Authority advertising rules under the 2008 Act apply to your website the same way they apply to your print collateral. Most agency sites breach them quietly until a complaint forces a rewrite.
Generic agency websites vs websites built for real estate
A generic agency builds you something pretty. A site built for a real estate business books appraisals and protects you against compliance trouble. The difference shows up in six specific places.
The pattern we see: agencies and agents who get these six right tend to start pulling appraisal requests from organic and paid inside three to six months and compound from there.
Not sure where your real estate business is losing listings?
Book a free 30-minute audit. We will look at your site speed, your Google Business Profile, your review velocity, your listing feed setup, and your top competitors in your patch. You walk away with a clear list of what to fix first.
Get my free real estate auditWhat real estate businesses actually need
A website is one part of it. The system that books listings has six moving pieces, and they all need to talk to each other.
Real estate websites that capture vendor leads
Mobile-first builds with a dedicated valuation request flow, suburb-level appraisal funnels, and proper listing feed integration. The kind of site that sells listings on listing presentation day, not just on property page views.
Local SEO for agents and agencies
Suburb pages, agent pages, schema markup for RealEstateAgent and Place, and a fully rebuilt Google Business Profile per office. The same playbook that took 360 Property Management to the #1 ranking for "property management Auckland".
Meta Ads for vendor lead generation
Facebook and Instagram funnels anchored on a free home valuation report as the lead magnet. The campaign we ran for a solo agent delivered qualified seller leads at $39.72 each against typical commissions of $10,000 to $30,000 per listing.
Google Ads for appraisals and valuations
Search ads targeted at high-intent vendor keywords like "sell my house [suburb]" and "property appraisal [area]". Tracked phone calls, dedicated landing pages, and tight negative keyword lists so you stop paying for tyre-kicker portal browsers.
Personal brand sites for top-performing agents
Your franchise profile is a commodity page. A personal brand site, like the one we built for top 1% Ray White agent Aidan Fraei, sells the agent, not the brand. Track record, testimonials, sold history, valuation CTA on every page.
Review collection and reputation management
Every closed buyer and vendor asked for a Google review the day the deal settles. The same review-engine approach that took an NZ service client from 14 to 160-plus reviews in a year, adapted for the slower deal cadence of real estate.
Why real estate businesses choose Lucid
I have built sites, apps and campaigns for individual agents, multi-office groups, property management firms, and the development sales arms of major franchises across New Zealand. Ray White and AT Realty work makes up a large slice of that. The patterns repeat. The work that wins is technical, locally specific, and respectful of the compliance rules the industry actually runs under.
We built A T Realty Ray White, the dedicated brand site for South Auckland\'s largest real estate group and REINZ Agency of the Year 2024-2025, with agent directory, per-office landing pages, and RealEstateAgent schema. We rebuilt 360 Property Management on a stack that hit 97 PageSpeed and a 1.2 second load, and they now sit #1 on Google for "property management Auckland". We built the commission calculator app used by 200-plus Ray White agents. We ran a Meta vendor campaign that delivered seller leads at $39.72 each.
None of that is magic. It is the same playbook, applied properly, by someone who actually understands how a real estate business runs and what the REA expects of your marketing.
What this looks like for your business
More appraisal requests from your patch
Suburb pages, valuation funnels, and a GBP per office so the homeowner Googling "sell my house [suburb]" actually finds you.
A personal brand that wins listing presentations
Your franchise profile is a commodity page. A personal site with your track record, testimonials, and a valuation CTA gives you the edge when a vendor is choosing between three agents.
Compliance you do not have to babysit
Copy reviewed against REA advertising rules at build time and every quarter after. No more cleanup emails from your principal or your franchise compliance lead.
A system, not a one-off project
Monthly reporting on appraisal requests, ranking positions, and review growth. Quarterly content additions based on what your vendors are actually searching for.
Fast sites win more listings
Real estate browsing happens on phones. A vendor checking their address valuation, a buyer scrolling listings on the train, a researcher reading market commentary at 11pm on the couch. None of them are waiting six seconds for your hero image to draw.
Industry data is consistent. A site that takes more than three seconds to load on mobile loses roughly half its visitors before the page finishes drawing. We rebuilt 360 Property Management on a lightweight stack tuned for Core Web Vitals and hit 97 PageSpeed and a 1.2 second load on the core landlord landing page. That speed plus the SEO work is what got them to #1 for "property management Auckland".
You can plug your current site into our free website speed impact calculator and see what every slow second is costing you in lost vendor and landlord enquiries.
How we work with real estate clients
Four phases. You know exactly what is happening at each step, and we do not start writing code until we agree on the scope and the numbers.
Audit and discovery
We pull your current site speed, indexed pages, GBP health for every office, review velocity, listing feed setup, and competitor positions in your patch. You get a clear picture of what is leaking before we touch a thing.
Strategy and scope
A fixed, itemised proposal. Which suburb pages get built. Whether each office gets its own GBP and landing page or shares one. Whether you should be running Meta vendor campaigns, Google Ads for appraisals, or both. No vague ranges.
Build and launch
We design and build with REA advertising rules baked into the copy review, with listing feed integration, vendor lead flow, GBP optimisation, GA4, and call tracking all wired in before launch day. Not as afterthoughts.
Grow and report
Monthly reporting on appraisal requests, valuation downloads, ranking positions, and review growth. Quarterly content additions based on the suburbs and search terms that are actually converting into listings.
What real estate clients say
Real agents and agencies we have worked with across NZ.
"Jason took the time to understand our vision and business needs, translating them into a stunning, user-friendly website. Communication throughout the project was seamless. We highly recommend Lucid Media to anyone looking for top-notch web design services. Their talent, dedication, and customer-focused approach make them a standout in the field."
"We've been working with Jason from Lucid Media and couldn't recommend him more. He's been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. The websites he's built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!"
"Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well. It is nice to know someone reliable can manage our website and make sure it stays ranking on Google."
"We recently wanted to bring our idea for an app to life and Jason has been amazing to work with on this project. He worked quickly and efficiently, turning our ideas into reality. His expertise made the process smooth, and implemented any changes really quickly until things were working just as we needed. We're thrilled with the final product and will continue working with Jason on future projects."
"Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism. The design is clean and modern, and the functionality is exactly what we needed. Highly recommend to anyone looking for top-tier web design and development."
"Jason and team at Lucid Media were absolutely great in delivering our company's e-commerce website. It was a great experience from start to finish - and even beyond! I would especially like to highlight the clear communication, willingness to make changes and tailoring the end product to our needs, throughout the entire process. Best of luck in the future and I'm sure we will be working with Lucid Media again soon!"
"Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend."
"Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! Highly recommend to anyone looking to get their website done."
"Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals. The results were outstanding: clean, strategic, and exactly what we needed to elevate our brand presence."
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason was a delight to work with. He turned my vision into my dream website for my business in a matter of days. His service and support is unmatched. I am truly, blown away."
"Working with Jason from Lucid Media has been an absolute game changer for my social media presence. His strategies have helped increase engagement, improve reach, and bring a more polished and professional edge to my social platforms."
"I have been working with Jason from Lucid for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. Most of all he actually gets the results he says he will."
"I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies."
"Jason has been awesome in the work he has done for us - he is fast, very responsive and professional. Would highly recommend!"
"Jason at Lucid Media did an incredible job designing my website and optimising it for lead generation. He delivered everything quickly without compromising on quality. I'm really happy with the end result and already seeing the benefits."
What should you be paying per qualified seller lead?
Our free CPL benchmarks calculator shows what real estate businesses are paying per lead across Meta, Google and direct channels in NZ, so you can sense-check whether your current spend is fair or wasted.
Try the free CPL benchmarks toolRelated reading
Playbooks, case studies, and services we wrote for NZ real estate agents and agencies.
Real estate marketing FAQ
Got questions? We have got answers. Here are some common questions about working with us.
Ask a QuestionReady to book more appraisals and listings?
Tell me about your agency, your patch, and where the listings are leaking. I will come back with a fixed, itemised plan and a realistic timeline. No vague ranges, no sales pressure.
