Compliant web design and lead generation for NZ real estate
Agency websites, agent personal brands, vendor lead funnels and local SEO built for NZ real estate. Real Ray White and AT Realty work, real numbers, copy that holds up against REA advertising rules. We build the system that books valuations, not just visits.
Trusted by NZ real estate agents and agencies since 2018
Most real estate sites are doing three things wrong
When an agent or a principal tells me their digital presence is not bringing in listings, it almost always comes back to one of these. None of them are about how the site looks.
Your franchise profile looks like every other agent
Ray White, Bayleys, Harcourts and LJ Hooker all hand you the same template profile with your headshot, your listings, and a corporate footer. A vendor comparing three agents cannot tell why you are the better pick. The listing goes to whoever turned up with the sharper personal brand.
Your site only captures buyer enquiries, not vendor leads
Most agency sites are listing catalogues. Buyers enquire on individual properties, vendors do not. There is no dedicated valuation request flow, no appraisal lead magnet, no nurture for the homeowner who is still six months from listing. The pipeline that pays the commission is invisible to the website.
Compliance gets ignored until REA flags it
Superlatives like "best agent in Auckland", undefined awards, before-and-after price claims without context. The Real Estate Authority advertising rules under the 2008 Act apply to your website the same way they apply to your print collateral. Most agency sites breach them quietly until a complaint forces a rewrite.
Generic agency websites vs websites built for real estate
A generic agency builds you something pretty. A site built for a real estate business books appraisals and protects you against compliance trouble. The difference shows up in six specific places.
What real estate businesses actually need
A website is one part of it. The system that books listings has six moving pieces, and they all need to talk to each other.
Real estate websites that capture vendor leads
Mobile-first builds with a dedicated valuation request flow, suburb-level appraisal funnels, and proper listing feed integration. The kind of site that sells listings on listing presentation day, not just on property page views.
Local SEO for agents and agencies
Suburb pages, agent pages, schema markup for RealEstateAgent and Place, and a fully rebuilt Google Business Profile per office. The same playbook that took 360 Property Management to the #1 ranking for "property management Auckland".
Meta Ads for vendor lead generation
Facebook and Instagram funnels anchored on a free home valuation report as the lead magnet. The campaign we ran for a solo agent delivered qualified seller leads at $39.72 each against typical commissions of $10,000 to $30,000 per listing.
Google Ads for appraisals and valuations
Search ads targeted at high-intent vendor keywords like "sell my house [suburb]" and "property appraisal [area]". Tracked phone calls, dedicated landing pages, and tight negative keyword lists so you stop paying for tyre-kicker portal browsers.
Personal brand sites for top-performing agents
Your franchise profile is a commodity page. A personal brand site, like the one we built for top 1% Ray White agent Aidan Fraei, sells the agent, not the brand. Track record, testimonials, sold history, valuation CTA on every page.
Review collection and reputation management
Every closed buyer and vendor asked for a Google review the day the deal settles. The same review-engine approach that took an NZ service client from 14 to 160-plus reviews in a year, adapted for the slower deal cadence of real estate.
Why real estate businesses choose Lucid
I have built sites, apps and campaigns for individual agents, multi-office groups, property management firms, and the development sales arms of major franchises across New Zealand. Ray White and AT Realty work makes up a large slice of that. The patterns repeat. The work that wins is technical, locally specific, and respectful of the compliance rules the industry actually runs under.
We built A T Realty Ray White, the dedicated brand site for South Auckland\'s largest real estate group and REINZ Agency of the Year 2024-2025, with agent directory, per-office landing pages, and RealEstateAgent schema. We rebuilt 360 Property Management on a stack that hit 97 PageSpeed and a 1.2 second load, and they now sit #1 on Google for "property management Auckland". We built the commission calculator app used by 200-plus Ray White agents. We ran a Meta vendor campaign that delivered seller leads at $39.72 each.
None of that is magic. It is the same playbook, applied properly, by someone who actually understands how a real estate business runs and what the REA expects of your marketing.
What this looks like for your business
More appraisal requests from your patch
Suburb pages, valuation funnels, and a GBP per office so the homeowner Googling "sell my house [suburb]" actually finds you.
A personal brand that wins listing presentations
Your franchise profile is a commodity page. A personal site with your track record, testimonials, and a valuation CTA gives you the edge when a vendor is choosing between three agents.
Compliance you do not have to babysit
Copy reviewed against REA advertising rules at build time and every quarter after. No more cleanup emails from your principal or your franchise compliance lead.
A system, not a one-off project
Monthly reporting on appraisal requests, ranking positions, and review growth. Quarterly content additions based on what your vendors are actually searching for.
Fast sites win more listings
Real estate browsing happens on phones. A vendor checking their address valuation, a buyer scrolling listings on the train, a researcher reading market commentary at 11pm on the couch. None of them are waiting six seconds for your hero image to draw.
Industry data is consistent. A site that takes more than three seconds to load on mobile loses roughly half its visitors before the page finishes drawing. We rebuilt 360 Property Management on a lightweight stack tuned for Core Web Vitals and hit 97 PageSpeed and a 1.2 second load on the core landlord landing page. That speed plus the SEO work is what got them to #1 for "property management Auckland".
You can plug your current site into our free website speed impact calculator and see what every slow second is costing you in lost vendor and landlord enquiries.
How we work with real estate clients
Four phases. You know exactly what is happening at each step, and we do not start writing code until we agree on the scope and the numbers.
Audit and discovery
We pull your current site speed, indexed pages, GBP health for every office, review velocity, listing feed setup, and competitor positions in your patch. You get a clear picture of what is leaking before we touch a thing.
Strategy and scope
A fixed, itemised proposal. Which suburb pages get built. Whether each office gets its own GBP and landing page or shares one. Whether you should be running Meta vendor campaigns, Google Ads for appraisals, or both. No vague ranges.
Build and launch
We design and build with REA advertising rules baked into the copy review, with listing feed integration, vendor lead flow, GBP optimisation, GA4, and call tracking all wired in before launch day. Not as afterthoughts.
Grow and report
Monthly reporting on appraisal requests, valuation downloads, ranking positions, and review growth. Quarterly content additions based on the suburbs and search terms that are actually converting into listings.
What real estate clients say
Real agents and agencies we have worked with across NZ.
“Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.”
We’ve been working with Jason from Lucid Media and couldn’t recommend him more. He’s been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support.
The websites he’s built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!
Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well and it has been great having their continued support.
It is nice to know someone reliable can manage our website and make sure it stays ranking on Google. They are always responsive when we need updates or changes made, and their technical expertise gives us peace of mind.
“Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.”
I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard.
Most of all he actually gets the results he says he will.
Communication with him is always smooth and effortless. The website he created for me exceeded my expectations in every way. I’m genuinely impressed with both the design and the overall structure.
I’m looking forward to seeing what else the website can bring to me. If you’re thinking about building a website, Jason is definitely the person to go to.
Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism; he understood what we were after, and this could be seen in the result.
The design is clean and modern, and the functionality is exactly what we needed. Communication was smooth throughout the entire process, and deadlines were always met. Highly recommend to anyone looking for top-tier web design and development.
“Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!”
I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies.
Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals before creating a new, professional layout and copy.
They truly went above and beyond, exceeding expectations at every step. I genuinely enjoyed the collaboration and look forward to working with them again in the future.
I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I’m at, and gave me a clear action plan that I can actually use.
It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn’t recommend working with him enough.
“He was really acting in our best interests and went beyond what we were expecting him to achieve.”
Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made.
Expert in SEO which is critical, our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world. We totally recommend Lucid as a highly competent and committed website developer and manager.
We had previously used another digital company for our website and digital marketing… things went downhill quickly, and our business suffered badly.
Within 30 minutes, we were on a Teams meeting discussing the problems we were facing. By 2am, Jason had sent us a detailed report… By 4pm, our Google Ads were back up and running.
Everything was turned around in less than 24 hours… seeing results that quickly was honestly incredible.
Jason and the team at Lucid Media have helped get our business back on solid ground… Young, full of energy, passionate, and genuinely driven to help businesses succeed.
Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!!
Highly recommend to anyone looking to get their website done.
Communication was insanely good, the work Jason provided me with was on a new level and blew me away. If you’re looking for someone who will go above and beyond for you then he is your man.
From the start, Jason has taken the time to understand my business properly rather than just pushing a generic marketing setup. We’ve built out a new website, landing pages, CRM integration, Google Ads and Meta campaigns, and the attention to detail across everything has been excellent.
What stands out most is his responsiveness and willingness to adapt quickly. Any time we’ve needed changes or seen something in the data, he’s on it straight away and is always looking for ways to improve performance rather than just letting campaigns run.
The key difference is that he genuinely feels invested in the success of the business, not just running ads in the background.
“I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.”
When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding. Jason quickly learned our legacy systems, implemented critical changes during the transition, and then led the development of our new software platform and reporting systems.
Jason is exceptional across all areas of technology, both front-end and back-end. He’s practical, solutions-focused, and genuinely understands business needs as well as the technical side.
“They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.”
Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend.
“We wanted to bring our idea for an app to life. He turned our ideas into reality.”
Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend.
The team at Lucid Media have provided excellent service while recently coming in to help position J-Tip It to where they need to be!
We are absolutely blown away with their quick responses, smooth customer service and their initiative to stay 10-steps ahead at all times. Results are immediate and the cost is undeniably justified.
If you want to be in safe hands, choose Lucid!
“The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.”
Free tool
What should you be paying per qualified seller lead?
Our free CPL benchmarks calculator shows what real estate businesses are paying per lead across Meta, Google and direct channels in NZ, so you can sense-check whether your current spend is fair or wasted.
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Related reading
Playbooks, case studies, and services we wrote for NZ real estate agents and agencies.
Real estate marketing FAQ
Got questions? We have got answers. Here are some common questions about working with us.
Ask a QuestionReady to book more appraisals and listings?
Tell me about your agency, your patch, and where the listings are leaking. I will come back with a fixed, itemised plan and a realistic timeline. No vague ranges, no sales pressure.
