NZ Taxi Vans: 57% more completed bookings a day

NZ Taxi Vans runs several consumer booking brands into the same Auckland transport operation, each aimed at a different kind of trip: group vans, fixed-price airport taxis, intercity shuttles and private group transport. Auckland search demand splits along exactly those lines, so one website could never speak to all of it, and someone searching for a cheap airport shuttle is not the same customer as someone booking an 11 seater for a wedding party.

Four separate builds would have solved the positioning problem and created a new one, with four of everything to maintain and fix. The brands also had to quote from the same fare logic, so a customer gets the same honest fixed price whichever door they walk through.

The flagship site, aucklandtaxivans. co.

nz, showed a "site offline for maintenance" page in every Internet Archive capture from June 2024 to January 2026.

We built the four brand sites on one shared platform, where a brand is a configuration of colour, logo, positioning and copy rather than a separate codebase, so a fix or an improvement ships across the network in a single pass. Each front door leads with the promise its own audience is searching for, from one flat fare per van through to fixed-price airport runs and intercity shuttle routes.

A single quote to booking flow runs underneath all four: enter pick-up and drop-off, get an instant fixed fare with distance and travel time, then carry that quote straight into the booking page with nothing re-entered and no card required. We wrote the conversion layer around the objections that actually stop a transport booking, with fixed-price and no-surge messaging, real Google review proof, an FAQ, and risk reversal sitting right at the submit button.

Each brand carries its own route and destination pages, a blog and a driver recruitment page. We then audited the live sites for conversion leaks and shipped the fixes back through the shared templates, so every brand benefited at once.