Measure what matters and make better decisions
You can't improve what you don't measure. We set up conversion tracking that captures what actually matters, with reporting clear enough to act on.
Sound Familiar?
These are the problems we solve every day for businesses like yours.
Decisions made without reliable data
Strategy debates come down to whoever argues loudest, because nobody trusts the numbers in your analytics.
Broken or missing conversion tracking
Form submissions, phone calls, and purchases aren't tracked properly, so you genuinely don't know what's working.
Too many dashboards and no clarity
Data sits in Google Analytics, ad platforms, your CRM, and spreadsheets, and nobody has one view of performance.
Cannot attribute revenue to marketing channels
Sales are coming in, but you can't connect them back to the campaigns or channels that produced them.
What's Included
Everything you need for successful conversion analytics & reporting.
Tracking Setup
Accurate measurement of the goals that matter
Custom Dashboards
Your key metrics in one clear view
Attribution Modelling
Know which channels genuinely drive conversions
Regular Reporting
Reports that tell you what to do next
What You Get
Accurate tracking of every conversion that matters
One dashboard showing the numbers that count
Budget decisions backed by real attribution
Underperforming campaigns caught early, not at year end
Our Approach
Good analytics is the foundation under every other optimisation effort. Without accurate data, you're optimising blind. We set up tracking that captures the actions that matter to your business: form submissions, phone calls, purchases, and the engagement signals that precede them.
We build custom dashboards that pull your most important metrics into a single view, cutting through the noise of default reports. For each metric we define what good looks like, so your team can spot issues and opportunities without digging through raw data.
If you're running campaigns across multiple channels, attribution is where the real money questions get answered. We help you understand not just which channels drive conversions but how they work together across the customer journey, so budget decisions stop being guesses.
How It Works
Our simple process gets you from enquiry to results without the runaround.
Discovery Call
We learn about your business, goals, and challenges in a free 30-minute consultation.
Custom Proposal
You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours.
We Get to Work
Once approved, we start immediately with regular updates and check-ins throughout.
Launch & Support
We deliver, launch, and provide ongoing support to ensure long-term success.
Why Choose Lucid Media for Analytics?
We focus on results, not just deliverables. Every project we take on is designed to help your business grow.
As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals.
You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner.
What this means for you
Expert guidance
Work with specialists who understand the nuances of conversion analytics & reporting.
Clear communication
No jargon, no confusion. We explain everything in plain language.
Ongoing support
We do not disappear after launch. We are here when you need us.
Proven results
Our track record speaks for itself. Real outcomes for real businesses.
Other Conversion Rate Optimisation Services
A/B Testing
Stop guessing which version works. A/B testing puts two variations in front of real visitors and lets their behaviour decide. We design, run, and read the tests so every change you make is backed by evidence.
Landing Pages
Your landing page is where ad spend either pays off or leaks away. We optimise every element to cut friction and lift the percentage of visitors who take action.
UX Optimisation
Poor user experience kills conversions quietly. We find and fix the usability issues that frustrate visitors and stop them becoming customers.
What our clients say
Real results from real businesses. See why clients trust us with their digital growth.
"Jason took the time to understand our vision and business needs, translating them into a stunning, user-friendly website. Communication throughout the project was seamless. We highly recommend Lucid Media to anyone looking for top-notch web design services. Their talent, dedication, and customer-focused approach make them a standout in the field."
"We've been working with Jason from Lucid Media and couldn't recommend him more. He's been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. The websites he's built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!"
"Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well. It is nice to know someone reliable can manage our website and make sure it stays ranking on Google."
"We recently wanted to bring our idea for an app to life and Jason has been amazing to work with on this project. He worked quickly and efficiently, turning our ideas into reality. His expertise made the process smooth, and implemented any changes really quickly until things were working just as we needed. We're thrilled with the final product and will continue working with Jason on future projects."
"Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism. The design is clean and modern, and the functionality is exactly what we needed. Highly recommend to anyone looking for top-tier web design and development."
"Jason and team at Lucid Media were absolutely great in delivering our company's e-commerce website. It was a great experience from start to finish - and even beyond! I would especially like to highlight the clear communication, willingness to make changes and tailoring the end product to our needs, throughout the entire process. Best of luck in the future and I'm sure we will be working with Lucid Media again soon!"
"Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend."
"Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! Highly recommend to anyone looking to get their website done."
"Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals. The results were outstanding: clean, strategic, and exactly what we needed to elevate our brand presence."
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason was a delight to work with. He turned my vision into my dream website for my business in a matter of days. His service and support is unmatched. I am truly, blown away."
"Working with Jason from Lucid Media has been an absolute game changer for my social media presence. His strategies have helped increase engagement, improve reach, and bring a more polished and professional edge to my social platforms."
"I have been working with Jason from Lucid for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. Most of all he actually gets the results he says he will."
"I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies."
"Jason has been awesome in the work he has done for us - he is fast, very responsive and professional. Would highly recommend!"
"Jason at Lucid Media did an incredible job designing my website and optimising it for lead generation. He delivered everything quickly without compromising on quality. I'm really happy with the end result and already seeing the benefits."
Frequently Asked Questions
Got questions? We have got answers. Here are some common questions about working with us.
Ask a QuestionReady to start measuring what matters? get your free strategy session.
Tell us about your analytics setup and we'll show you how we can help you start measuring what matters.
