Remove friction from the user journey
Poor user experience kills conversions quietly. We find and fix the usability issues that frustrate visitors and stop them becoming customers.
Sound Familiar?
These are the problems we solve every day for businesses like yours.
Visitors leave without taking action
Your analytics show traffic, but conversions stay flat because usability issues are blocking the path to purchase or enquiry.
Navigation that confuses rather than guides
Visitors can't find what they're looking for, so they give up and leave for a competitor whose site makes it easy.
Mobile experience is an afterthought
A big share of your visitors arrive on a phone, and what they get is a clunky, frustrating squeeze of the desktop site.
No visibility into actual user behaviour
You're making UX decisions on assumptions because nobody has ever watched a real user try to use the site.
What's Included
Everything you need for successful user experience optimisation.
UX Audit
A structured review of where your site frustrates users
User Journey Mapping
The paths visitors actually take through your site
Heatmap Analysis
See where users click, scroll, and stop paying attention
Usability Testing
Watch real people attempt real tasks on your site
What You Get
A clear picture of where users struggle on your site
Data-backed priorities for UX improvements
A mobile experience that works as well as desktop
Changes measured by task completion and conversions, not opinions
Our Approach
User experience problems are invisible to the people who built the website. You know your own site too well to see where a first-time visitor gets lost. UX optimisation uses objective methods, like heatmaps, session recordings, and usability testing, to reveal exactly where the friction sits.
We map the full journey from arrival to conversion and flag every point where visitors hesitate, get stuck, or leave. The usual suspects: unclear navigation, buried calls to action, slow-loading elements, and forms that ask for too much too soon.
Small fixes carry real weight here. A simpler checkout, a clearer services page, or a mobile menu that behaves can be the difference between a visitor who converts and one who quietly disappears.
How It Works
Our simple process gets you from enquiry to results without the runaround.
Discovery Call
We learn about your business, goals, and challenges in a free 30-minute consultation.
Custom Proposal
You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours.
We Get to Work
Once approved, we start immediately with regular updates and check-ins throughout.
Launch & Support
We deliver, launch, and provide ongoing support to ensure long-term success.
Why Choose Lucid Media for UX Optimisation?
We focus on results, not just deliverables. Every project we take on is designed to help your business grow.
As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals.
You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner.
What this means for you
Expert guidance
Work with specialists who understand the nuances of user experience optimisation.
Clear communication
No jargon, no confusion. We explain everything in plain language.
Ongoing support
We do not disappear after launch. We are here when you need us.
Proven results
Our track record speaks for itself. Real outcomes for real businesses.
Other Conversion Rate Optimisation Services
A/B Testing
Stop guessing which version works. A/B testing puts two variations in front of real visitors and lets their behaviour decide. We design, run, and read the tests so every change you make is backed by evidence.
Landing Pages
Your landing page is where ad spend either pays off or leaks away. We optimise every element to cut friction and lift the percentage of visitors who take action.
Analytics
You can't improve what you don't measure. We set up conversion tracking that captures what actually matters, with reporting clear enough to act on.
What our clients say
Real results from real businesses. See why clients trust us with their digital growth.
"Jason took the time to understand our vision and business needs, translating them into a stunning, user-friendly website. Communication throughout the project was seamless. We highly recommend Lucid Media to anyone looking for top-notch web design services. Their talent, dedication, and customer-focused approach make them a standout in the field."
"We've been working with Jason from Lucid Media and couldn't recommend him more. He's been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. The websites he's built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!"
"Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well. It is nice to know someone reliable can manage our website and make sure it stays ranking on Google."
"We recently wanted to bring our idea for an app to life and Jason has been amazing to work with on this project. He worked quickly and efficiently, turning our ideas into reality. His expertise made the process smooth, and implemented any changes really quickly until things were working just as we needed. We're thrilled with the final product and will continue working with Jason on future projects."
"Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism. The design is clean and modern, and the functionality is exactly what we needed. Highly recommend to anyone looking for top-tier web design and development."
"Jason and team at Lucid Media were absolutely great in delivering our company's e-commerce website. It was a great experience from start to finish - and even beyond! I would especially like to highlight the clear communication, willingness to make changes and tailoring the end product to our needs, throughout the entire process. Best of luck in the future and I'm sure we will be working with Lucid Media again soon!"
"Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend."
"Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! Highly recommend to anyone looking to get their website done."
"Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals. The results were outstanding: clean, strategic, and exactly what we needed to elevate our brand presence."
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason was a delight to work with. He turned my vision into my dream website for my business in a matter of days. His service and support is unmatched. I am truly, blown away."
"Working with Jason from Lucid Media has been an absolute game changer for my social media presence. His strategies have helped increase engagement, improve reach, and bring a more polished and professional edge to my social platforms."
"I have been working with Jason from Lucid for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. Most of all he actually gets the results he says he will."
"I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies."
"Jason has been awesome in the work he has done for us - he is fast, very responsive and professional. Would highly recommend!"
"Jason at Lucid Media did an incredible job designing my website and optimising it for lead generation. He delivered everything quickly without compromising on quality. I'm really happy with the end result and already seeing the benefits."
Frequently Asked Questions
Got questions? We have got answers. Here are some common questions about working with us.
Ask a QuestionReady to uncover what is holding your site back? get your free strategy session.
Tell us about your UX audit and we'll show you how we can help you uncover what is holding your site back.
