Test, learn, and improve your conversions
Stop guessing which version works. A/B testing puts two variations in front of real visitors and lets their behaviour decide. We design, run, and read the tests so every change you make is backed by evidence.
Sound Familiar?
These are the problems we solve every day for businesses like yours.
Making changes based on gut feel
Without testing, every change is a guess. Plenty of well-intentioned updates quietly make conversions worse, and nobody notices.
No way to measure improvement
You launch updates, but there's no structured way to know whether they made things better or worse.
Low traffic makes testing seem impossible
Many NZ businesses assume they don't have enough visitors for meaningful tests, so they never start.
Too many ideas and no clear priority
Your team has a backlog of ideas but no framework for deciding which test earns its slot first.
What's Included
Everything you need for successful a/b testing & multivariate testing.
Hypothesis Development
Test ideas built from your data, not hunches
Test Implementation
Set up properly so the results actually mean something
Statistical Analysis
Plain-English results you can act on
Iterative Learning
Every test feeds the next, so learnings compound
What You Get
Evidence, not opinion, behind every change you ship
A structured testing calendar that keeps momentum
Learnings that compound from one test to the next
Clear data to justify design and content decisions
Our Approach
A/B testing removes the guesswork from website decisions. Instead of debating whether the new headline will work, you put it in front of real visitors and let their behaviour answer. We build hypotheses from your analytics, user research, and established UX principles, then design tests that deliver a clear yes or no.
Test design matters more in New Zealand than most places. Traffic volumes here are often smaller than the global sites most testing advice assumes, so we focus on high-impact elements and use statistical methods suited to moderate traffic. You still get reliable answers without waiting months for them.
Every completed test adds to the record. Over time that record becomes a genuine advantage: a website that keeps improving based on what your visitors actually do, not what anyone in the room thinks they'll do.
How It Works
Our simple process gets you from enquiry to results without the runaround.
Discovery Call
We learn about your business, goals, and challenges in a free 30-minute consultation.
Custom Proposal
You receive a detailed proposal with scope, timeline, and a clear investment breakdown within 48 hours.
We Get to Work
Once approved, we start immediately with regular updates and check-ins throughout.
Launch & Support
We deliver, launch, and provide ongoing support to ensure long-term success.
Why Choose Lucid Media for A/B Testing?
We focus on results, not just deliverables. Every project we take on is designed to help your business grow.
As an Auckland-based agency, we understand the New Zealand market and work with businesses across the country to achieve their digital goals.
You get agency-quality work without the agency price tag or timeline. We use smart tools to work faster, so you see results sooner.
What this means for you
Expert guidance
Work with specialists who understand the nuances of a/b testing & multivariate testing.
Clear communication
No jargon, no confusion. We explain everything in plain language.
Ongoing support
We do not disappear after launch. We are here when you need us.
Proven results
Our track record speaks for itself. Real outcomes for real businesses.
Other Conversion Rate Optimisation Services
Landing Pages
Your landing page is where ad spend either pays off or leaks away. We optimise every element to cut friction and lift the percentage of visitors who take action.
UX Optimisation
Poor user experience kills conversions quietly. We find and fix the usability issues that frustrate visitors and stop them becoming customers.
Analytics
You can't improve what you don't measure. We set up conversion tracking that captures what actually matters, with reporting clear enough to act on.
What our clients say
Real results from real businesses. See why clients trust us with their digital growth.
"Jason took the time to understand our vision and business needs, translating them into a stunning, user-friendly website. Communication throughout the project was seamless. We highly recommend Lucid Media to anyone looking for top-notch web design services. Their talent, dedication, and customer-focused approach make them a standout in the field."
"We've been working with Jason from Lucid Media and couldn't recommend him more. He's been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. The websites he's built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!"
"Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well. It is nice to know someone reliable can manage our website and make sure it stays ranking on Google."
"We recently wanted to bring our idea for an app to life and Jason has been amazing to work with on this project. He worked quickly and efficiently, turning our ideas into reality. His expertise made the process smooth, and implemented any changes really quickly until things were working just as we needed. We're thrilled with the final product and will continue working with Jason on future projects."
"Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism. The design is clean and modern, and the functionality is exactly what we needed. Highly recommend to anyone looking for top-tier web design and development."
"Jason and team at Lucid Media were absolutely great in delivering our company's e-commerce website. It was a great experience from start to finish - and even beyond! I would especially like to highlight the clear communication, willingness to make changes and tailoring the end product to our needs, throughout the entire process. Best of luck in the future and I'm sure we will be working with Lucid Media again soon!"
"Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend."
"Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! Highly recommend to anyone looking to get their website done."
"Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals. The results were outstanding: clean, strategic, and exactly what we needed to elevate our brand presence."
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason was a delight to work with. He turned my vision into my dream website for my business in a matter of days. His service and support is unmatched. I am truly, blown away."
"Working with Jason from Lucid Media has been an absolute game changer for my social media presence. His strategies have helped increase engagement, improve reach, and bring a more polished and professional edge to my social platforms."
"I have been working with Jason from Lucid for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. Most of all he actually gets the results he says he will."
"I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies."
"Jason has been awesome in the work he has done for us - he is fast, very responsive and professional. Would highly recommend!"
"Jason at Lucid Media did an incredible job designing my website and optimising it for lead generation. He delivered everything quickly without compromising on quality. I'm really happy with the end result and already seeing the benefits."
Frequently Asked Questions
Got questions? We have got answers. Here are some common questions about working with us.
Ask a QuestionReady to start optimising with real data? get your free strategy session.
Tell us about your testing programme and we'll show you how we can help you start optimising with real data.
