Marketing and web design built for NZ tradies
Plumbers, sparkies, builders, roofers, mechanics, painters, landscapers. We build the kind of website and local marketing system that books high-value jobs while you are on the tools. Real tradie case studies, transparent pricing, no fluff.
Trusted by NZ trade and service businesses since 2018
Most tradie websites are doing three things wrong
When a tradie tells me their site is not bringing in calls, it almost always comes back to one of these. None of them are about how the site looks.
Your phone number is buried
Tradie searches happen at the moment of need. A broken pipe at nine at night, a tripped breaker, a busted roof during a storm. If your number is not sticky on mobile, the next tradie gets the call.
You rank for nothing local
You service a real catchment, but Google has no idea where you operate. No suburb pages, no Google Business Profile signal, no review velocity. So you sit on page three while the bloke down the road takes the bookings.
Your site loads like it is 2014
A homeowner on 4G in the ute will not wait six seconds for your hero image. Slow tradie sites bleed leads and Google ranks them lower because of it.
Generic web design vs a website built for tradies
A generic agency builds something pretty. A site built for a tradie business gets the phone ringing. The difference shows up in six specific places.
The pattern we see: tradies who get these six right tend to land in the local pack inside three to four months and quietly compound from there.
Not sure where your tradie business is losing leads?
Book a free 30-minute audit. We will look at your site speed, your Google Business Profile, your review velocity, and your top competitors in your patch. You walk away with a clear list of what to fix first.
Get my free tradie auditWhat tradies actually need
A website is one part of it. The system that books jobs has six moving pieces, and they all need to talk to each other.
Mobile-first tradie websites
A fast, professional site built for the way your customers actually find you. Mobile-first, sub-three-second loads, click-to-call wired into every page.
Local SEO + Google Business Profile
Suburb pages, service pages, schema, and a fully rebuilt GBP with the right primary category and service area. The same playbook that took a tradie client to number one on Google.
Google Ads for tradies
Search ads targeted at high-intent keywords in the suburbs that pay. Tracked phone calls, dedicated landing pages, and tight negative keyword lists so you stop paying for tyre-kickers.
Review collection systems
A simple SMS or email flow that asks every happy customer for a Google review the moment a job finishes. One NZ trades client moved from 14 reviews to 160+ inside a year.
Click-to-call and form tracking
You should know which channel brings the jobs. We wire up call tracking, form tracking, and GA4 so SEO, ads, and referrals each get the credit they earn.
SiteCare and hosting
Fast managed hosting, daily backups, security monitoring, and a real person on the other end of the email when something breaks. From $75 a month.
Why tradies choose Lucid
I have built sites and run campaigns for plumbers, sparkies, builders, mobile mechanics, roofers, painters, landscapers, and waste removal operators across New Zealand. The patterns repeat. The work that wins is technical, local, and consistent over time.
A mobile mechanic in Golden Bay went from no real online presence to ranking number one for their core service terms, with eleven keywords sitting on page one and a 1.3-second mobile load time. A plumbing client landed leads at $7.21 each on Google Ads with an 8.2x return on ad spend, because the funnel was rebuilt around a one-field phone capture and ninety-second SMS follow-up. A long-running NZ trades client moved from 14 Google reviews to 160-plus in a year and now owns the local pack.
None of that is magic. It is the same playbook, applied properly, by someone who actually understands how a tradie business runs.
What this looks like for your business
More inbound calls from your patch
Suburb pages, GBP optimisation, and click-to-call wired into every page so the customer who needs you right now actually finds you.
A review engine that compounds
Every happy customer asked for a review by SMS the day the job finishes. Two to three new reviews a month, every month, with no extra admin from you.
Higher-value jobs, not just more of them
Service pages built around the work that actually pays. Bathroom renovations, switchboard upgrades, hot water cylinders. Not just "emergency callouts" at midnight.
A system, not a one-off project
Monthly reporting on calls, rankings, and reviews. Quarterly content additions based on what your customers are actually searching for.
Fast sites win more tradie jobs
Tradie searches are mostly emergency searches. A burst pipe at nine at night, a tripped breaker, a leaking roof during a storm. The customer is on a phone, on patchy mobile data, and they are not waiting.
Industry data is consistent on this. A site that takes more than three seconds to load loses roughly half its visitors before the page even finishes drawing. For tradies, where the customer is mid-emergency, the drop-off is sharper. We build every tradie site to hit green Core Web Vitals scores, with sub-three-second loads on mobile.
You can plug your current site into our free website speed impact calculator and see what every slow second is costing you in lost jobs.
How we work with tradies
Four phases. You know exactly what is happening at each step, and we do not start writing code until we agree on the scope and the numbers.
Audit and discovery
We pull your current site speed, indexed pages, GBP health, review count, and competitor positions. You get a clear picture of what is leaking and what is winning before we touch a thing.
Strategy and scope
You get a fixed, itemised proposal. Which services need their own page. Which suburbs are worth chasing. Whether you should be running Google Ads or waiting for SEO to compound. No vague ranges.
Build and launch
We design, build, and load your content with you in the loop. Click-to-call, schema, GA4, call tracking, and the GBP rebuild all happen before launch day, not as an afterthought.
Grow and report
Monthly reporting on rankings, calls, form fills, and review velocity. Quarterly content additions based on the searches that are actually converting. We stay in the engine room.
What clients say
Real tradie and trade-adjacent businesses we have worked with across NZ.
"Jason took the time to understand our vision and business needs, translating them into a stunning, user-friendly website. Communication throughout the project was seamless. We highly recommend Lucid Media to anyone looking for top-notch web design services. Their talent, dedication, and customer-focused approach make them a standout in the field."
"We've been working with Jason from Lucid Media and couldn't recommend him more. He's been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. The websites he's built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!"
"Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well. It is nice to know someone reliable can manage our website and make sure it stays ranking on Google."
"We recently wanted to bring our idea for an app to life and Jason has been amazing to work with on this project. He worked quickly and efficiently, turning our ideas into reality. His expertise made the process smooth, and implemented any changes really quickly until things were working just as we needed. We're thrilled with the final product and will continue working with Jason on future projects."
"Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism. The design is clean and modern, and the functionality is exactly what we needed. Highly recommend to anyone looking for top-tier web design and development."
"Jason and team at Lucid Media were absolutely great in delivering our company's e-commerce website. It was a great experience from start to finish - and even beyond! I would especially like to highlight the clear communication, willingness to make changes and tailoring the end product to our needs, throughout the entire process. Best of luck in the future and I'm sure we will be working with Lucid Media again soon!"
"Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend."
"Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! Highly recommend to anyone looking to get their website done."
"Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals. The results were outstanding: clean, strategic, and exactly what we needed to elevate our brand presence."
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason was a delight to work with. He turned my vision into my dream website for my business in a matter of days. His service and support is unmatched. I am truly, blown away."
"Working with Jason from Lucid Media has been an absolute game changer for my social media presence. His strategies have helped increase engagement, improve reach, and bring a more polished and professional edge to my social platforms."
"I have been working with Jason from Lucid for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. Most of all he actually gets the results he says he will."
"I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies."
"Jason has been awesome in the work he has done for us - he is fast, very responsive and professional. Would highly recommend!"
"Jason at Lucid Media did an incredible job designing my website and optimising it for lead generation. He delivered everything quickly without compromising on quality. I'm really happy with the end result and already seeing the benefits."
What is slow speed costing your tradie business?
Plug your current site speed into our free calculator. It works out how many jobs you are losing every month to bounce, and what fixing it is worth in real dollars.
Try the free speed calculatorRelated reading
Playbooks, case studies, and services we wrote for tradies and trade-adjacent businesses.
Tradie marketing FAQ
Got questions? We have got answers. Here are some common questions about working with us.
Ask a QuestionReady to get more high-value tradie jobs?
Tell me about your trade, your patch, and where the leads are leaking. I will come back with a fixed, itemised plan and a realistic timeline. No vague ranges, no sales pressure.
