+ TSB Living
TSB Living: a UGC video ad built end to end
Scroll-stopping, native-feeling video content for TSB Living
Client
TSB Living
Industry
E-commerce
Services
UGC Creator Sourcing, Scriptwriting, Video Direction, Video Editing
01
Challenge
Polished, salesy video ads get scrolled past. TSB Living needed the kind of native, creator-led content that actually stops the thumb on Instagram and TikTok, but they had no creator, no script and no production pipeline to make it happen.
02
Approach
We sourced and briefed the right creator for the brand. We wrote the script around a strong hook and the product.
We directed the shoot so the footage was usable and on message. We edited the raw clips into a punchy vertical ad, with captions and pacing built for how people watch on paid social.
"Native, creator-led content built to stop the scroll."
03
What we delivered
Creator Sourcing
- Brand and product brief
- Creator matched and booked
- Usage rights sorted
Script and Hook
- Hook written for the scroll
- Product woven in naturally
- Clear call to action
Direction
- Shot list and brief
- Directed the shoot
- Full coverage for the edit
Edit
- Vertical 9:16 cut
- Captions and pacing
- Built for paid social
More work with TSB Living
Separate engagements, each with its own brief and its own results.
TSB Living: 298% organic traffic growth
Now competing for the same searches as Kmart and Briscoes
TSB Living: refunds handled in one system instead of spreadsheets
No more copying refund details between spreadsheet tabs by hand
Five tracking systems unified into one portal for TSB Living
Customers no longer need to guess which carrier has their order
Want results like this for your business?
Scroll-stopping, native-feeling video content for TSB Living. Tell us about your business and we will show you what we can do for you.
