TSB Living
+298% organic traffic growth through SEO
The headline result
+312%
Organic Traffic over 18 months
+298%
Organic Traffic
136K
Organic Clicks
Page 1
Keyword Rankings
The Challenge
TSB Living is a New Zealand home and living e-commerce store selling furniture, outdoor, and homewares across thousands of SKUs, competing against Kmart, Briscoes, and a flood of dropshipping sites pushing paid traffic.
In January 2022 the site was pulling just 10. 4K monthly organic visitors from 2,865 keywords, with most category pages lacking unique copy and product pages running on thin manufacturer descriptions.
Paid ads were carrying the entire acquisition load, which capped margins on already-competitive furniture pricing. The business needed organic search to become a genuine acquisition channel so they could reduce reliance on Google Shopping and Meta spend.
Our Solution
We ran a full SEO transformation across on-page optimisation, technical fixes, and an aggressive backlink campaign targeting NZ home and lifestyle publications.
Category pages were rewritten with buying-guide style content to capture top-of-funnel queries, product schema was deployed sitewide, and local SEO pages were built for Auckland, Wellington, and Christchurch to capture delivery-intent searches. By March 2026 the site had climbed to 113.
5K monthly organic sessions across 27K keywords, a +987% traffic lift and +843% keyword growth, backed by a referring domain profile that grew to 1. 5K domains and 18.
9K backlinks. The authority score climbed to 33 and organic is now the primary acquisition channel ahead of paid.
Our SEO Process
A proven methodology that delivered results
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
The Results
Here's what we achieved for TSB Living
+298%
Organic Traffic
136K
Organic Clicks
Page 1
Keyword Rankings
Verified Before & After Results
These metrics are independently tracked by Semrush and cannot be manipulated. Data compared from January 2022 to March 2026.
Before - January 2022
10.4K
Organic Traffic
2,865
Organic Keywords
After - March 2026
113.5K
Organic Traffic +987%
27K
Organic Keywords +843%
33
Authority Score
1.5K
Referring Domains
18.9K
Backlinks
+987%
Traffic Growth
Data sourced from Semrush Domain Overview, an independent third-party SEO analytics platform. These metrics cannot be edited or manipulated by the website owner. Last verified March 2026.
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