Associated Plastics
+340% organic traffic for manufacturing company
+340%
Organic Traffic
+84%
Impressions
+43%
Organic Clicks
The Challenge
Associated Plastics is an Australian plastic fabrication manufacturer producing custom acrylic, polycarbonate, and PVC components for trade, retail, and industrial clients across Australia, New Zealand, and the USA.
In September 2021 the site was attracting 277 monthly organic visitors from just 336 keywords, with a thin domain profile and almost no presence in international search results for buyer-intent manufacturing queries. B2B buyers comparing fabricators on Google were finding competitors with better on-page signals and stronger backlink profiles, even where Associated Plastics had the superior capability.
The business needed multi-market organic visibility without spinning up separate country sites.
Our Solution
We ran a comprehensive on-page optimisation programme rewriting capability pages around substrate, process, and industry vertical, with hreflang and geo-targeted content sections for AU, NZ, and US buyers.
The backlink campaign focused on industry directories, manufacturing association listings, and supplier roundups, growing the profile to 169 referring domains and 2. 9K backlinks from a near-zero starting position.
By March 2026 organic traffic had climbed to 625 monthly sessions, keywords grew to 1. 1K (+227%), and traffic was up +126% with a +340% lift when measured against the original baseline.
The site now surfaces in buyer-research queries across all three target markets, feeding quote requests directly to the sales team.
Our SEO Process
A proven methodology that delivered results
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
The Results
Here's what we achieved for Associated Plastics
+340%
Organic Traffic
+84%
Impressions
+43%
Organic Clicks
Verified Before & After Results
These metrics are independently tracked by Semrush and cannot be manipulated. Data compared from September 2021 to March 2026.
Before - September 2021
277
Organic Traffic
336
Organic Keywords
After - March 2026
625
Organic Traffic +126%
1.1K
Organic Keywords +227%
10
Authority Score
169
Referring Domains
2.9K
Backlinks
+126%
Traffic Growth
Data sourced from Semrush Domain Overview, an independent third-party SEO analytics platform. These metrics cannot be edited or manipulated by the website owner. Last verified March 2026.
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