+ Associated Plastics
Winning buyer-intent searches across three markets for Associated Plastics
Now outranking competitors for buyer-intent searches globally
Client
Associated Plastics
Industry
Manufacturing
Services
SEO, On-page Optimisation, Backlink Building
01
Challenge
Associated Plastics is a Tasmanian plastic fabrication manufacturer in Moonah, producing custom acrylic, polycarbonate, and PVC components for trade, retail, and industrial clients across Australia, New Zealand, and the USA. Its capability matched or exceeded that of competitors, yet organic visibility was limited across all three target markets for buyer-intent manufacturing queries.
B2B buyers comparing fabricators on Google often landed on rivals with stronger on-page signals and backlink profiles first. The opportunity was to win multi-market organic visibility from a single site, without standing up separate country domains.
02
Approach
Rewrote capability pages around substrate, process, and industry vertical so each page targeted the way buyers actually search. Added hreflang and geo-targeted content sections for AU, NZ, and US audiences to serve all three markets from one domain.
Built topical authority through a backlink campaign across industry directories, manufacturing association listings, and supplier roundups. Aligned the structure to the core fabrication services, covering laser cutting, CNC router cutting, custom fabrication, and plastic repairs.
Routed the resulting buyer-research traffic into quote requests that reach the sales team directly.
03
What we delivered
On-Page SEO
- Capability page rewrites
- Substrate and process targeting
- Service page structure
Multi-Market Targeting
- Hreflang setup
- Geo-targeted content
- AU, NZ, US coverage
Backlink Building
- Industry directories
- Association listings
- Supplier roundups
Lead Capture
- Quote request flow
- Buyer-intent pages
- Newsletter signup
Built with
04
Results
+31%
Organic Clicks
2.2x
Click-through Rate
27
Keywords on Page One
Organic search growth
Organic clicks per month up 28%, while average Google position improved from 42 to 17.
Quarterly averages normalised to a 30.4-day month, so the part quarter ending 16 August 2026 compares fairly against the full ones.
Where they rank on Google
Where Associated Plastics ranks on page one of Google, from brand searches through to the high-volume commercial terms buyers use.
| Keyword | Monthly searches | Was | Google rank |
|---|---|---|---|
| corflute bunnings | 5,400 | Not ranking | #6 |
| bunnings corflute | 1,900 | #15 | #7 |
| perspex display case | 1,900 | Not ranking | #8 |
| perspex display box | 1,600 | #5 | |
| corflute sheet bunnings | 480 | #8 | |
| plastic repairs | 480 | #18 | #4 |
| corflute sheets bunnings | 390 | #11 | #6 |
| custom plastic fabrication | 260 | #8 | |
| associated plastics | 210 | #1 | |
| associated plastics tasmania | 210 | #1 | |
| plastics fabrication near me | 140 | #8 | |
| perspex sneeze guard | 110 | #6 | |
| plastic fabrication hobart | 40 | #5 |
Live rank tracking and DataForSEO, August 2026. Positions move daily and differ slightly between tools. "Was" shows the starting position where the term has been tracked from the outset. · Australia · as of August 2026. Monthly search volumes are estimates and organic rankings move over time.
More work with Associated Plastics
Separate engagements, each with its own brief and its own results.
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Now outranking competitors for buyer-intent searches globally. Tell us about your business and we will show you what we can do for you.
