Associated Plastics
+340% organic traffic across three markets
The Results
+340%
Organic Traffic
+84%
Impressions
+43%
Organic Clicks
Where they rank on Google
A snapshot of the commercial search terms Associated Plastics holds on page one of Google across Australia.
| Keyword | Monthly searches | Google rank |
|---|---|---|
| display box | 1,300 | #4 |
| aluminium composite materials | 210 | #5 |
| acrylic sneeze guard | 110 | #5 |
| perspex boxes for display | 720 | #6 |
| perspex custom cut | 210 | #6 |
| perspex display case | 1,600 | #7 |
| acrylic panels | 590 | #8 |
| acrylic plastics | 480 | #9 |
Google organic search rankings · Australia · as of June 2026. Monthly search volumes are estimates and organic rankings move over time.
The Challenge
Associated Plastics is a Tasmanian plastic fabrication manufacturer in Moonah, producing custom acrylic, polycarbonate, and PVC components for trade, retail, and industrial clients across Australia, New Zealand, and the USA. Its capability matched or exceeded that of competitors, yet organic visibility was limited across all three target markets for buyer-intent manufacturing queries.
B2B buyers comparing fabricators on Google often landed on rivals with stronger on-page signals and backlink profiles first. The opportunity was to win multi-market organic visibility from a single site, without standing up separate country domains.
Our Solution
- Rewrote capability pages around substrate, process, and industry vertical so each page targeted the way buyers actually search.
- Added hreflang and geo-targeted content sections for AU, NZ, and US audiences to serve all three markets from one domain.
- Built topical authority through a backlink campaign across industry directories, manufacturing association listings, and supplier roundups.
- Aligned the structure to the core fabrication services, covering laser cutting, CNC router cutting, custom fabrication, and plastic repairs.
- Routed the resulting buyer-research traffic into quote requests that reach the sales team directly.
What We Delivered
01 On-Page SEO 3 deliverables
- Capability page rewrites
- Substrate and process targeting
- Service page structure
02 Multi-Market Targeting 3 deliverables
- Hreflang setup
- Geo-targeted content
- AU, NZ, US coverage
03 Backlink Building 3 deliverables
- Industry directories
- Association listings
- Supplier roundups
04 Lead Capture 3 deliverables
- Quote request flow
- Buyer-intent pages
- Newsletter signup
Our SEO Process
A proven methodology that delivered results
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
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