Associated Plastics
+340% organic traffic for manufacturing company
The headline result
AU Market
Rebrand + site rebuild for AU's leading plastics manufacturer
+340%
Organic Traffic
+84%
Impressions
+43%
Organic Clicks
The Challenge
Associated Plastics is an Australian plastic fabrication manufacturer producing custom acrylic, polycarbonate, and PVC components for trade, retail, and industrial clients across Australia, New Zealand, and the USA.
Organic visibility was minimal across all three target markets, with a thin domain profile and almost no presence in search results for buyer-intent manufacturing queries. B2B buyers comparing fabricators on Google were finding competitors with better on-page signals and stronger backlink profiles, even where Associated Plastics had the superior capability.
The business needed multi-market organic visibility without spinning up separate country sites.
Our Solution
We ran a comprehensive on-page optimisation programme rewriting capability pages around substrate, process, and industry vertical, with hreflang and geo-targeted content sections for AU, NZ, and US buyers.
The backlink campaign focused on industry directories, manufacturing association listings, and supplier roundups to build topical authority in B2B fabrication. The site now surfaces in buyer-research queries across all three target markets, feeding quote requests directly to the sales team and removing the dependence on outbound enquiry chasing.
Our SEO Process
A proven methodology that delivered results
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
The Results
Here's what we achieved for Associated Plastics
+340%
Organic Traffic
+84%
Impressions
+43%
Organic Clicks
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