Fundmaster
13x monthly traffic increase for financial advisory
The headline result
Enterprise
Fund administration platform serving NZ fund managers
13x
Monthly Traffic
Top 3
Mortgage Broker Epsom
Page 1
Local Commercial Terms
The Challenge
Fundmaster is an Auckland mortgage and financial advisory firm based in Epsom, competing in a category where the top three results for "mortgage broker Auckland" are dominated by national brokers with six-figure marketing budgets.
The firm had near-zero visibility for local-intent searches, a technical foundation that was holding back every content push, and no organic share of the suburb-level commercial queries that drive appraisal-ready leads. Local intent searches like "mortgage broker Epsom" and "home loan advisor Auckland" were going to national brands with zero local relevance.
They needed a defensible local SEO position without trying to outspend the incumbents head-on.
Our Solution
We ran a full technical audit first — fixing crawl issues, cleaning up redirect chains, and rebuilding the site architecture around advisor services and suburb-level landing pages.
The content strategy focused on long-tail, buyer-intent queries like first home buyer guides, refinancing calculators, and Epsom-specific market commentary that the national brokers were ignoring. Backlink work targeted local business associations, financial-advice directories, and contextual mentions in NZ property publications.
The firm now ranks top 3 for "mortgage broker Epsom" — the exact commercial phrase that drives appraisal-ready leads in their catchment — and holds steady visibility across a long tail of first-home-buyer and refinancing queries.
Our SEO Process
A proven methodology that delivered results
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
The Results
Here's what we achieved for Fundmaster
13x
Monthly Traffic
Top 3
Mortgage Broker Epsom
Page 1
Local Commercial Terms
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13x monthly traffic increase for financial advisory for Fundmaster. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
