Fundmaster
13x monthly traffic increase for financial advisory
13x
Monthly Traffic
270
Keywords in Top 100
Top 3
Mortgage Broker Epsom
The Challenge
Fundmaster is an Auckland mortgage and financial advisory firm based in Epsom, competing in a category where the top three results for "mortgage broker Auckland" are dominated by Squirrel, Mortgage Lab, and other six-figure-budget competitors.
In August 2023 the site was pulling 94 monthly visitors from 263 keywords, with no rankings for suburb-level terms and a technical foundation that was holding back every content push. Local intent searches like "mortgage broker Epsom" and "home loan advisor Auckland" were going to national brands with zero local relevance.
The firm needed to carve out a defensible local SEO position without trying to outspend the incumbents head-on.
Our Solution
We ran a full technical audit first, fixing crawl issues, cleaning up redirect chains, and rebuilding the site architecture around advisor services and suburb-level landing pages.
The content strategy focused on long-tail, buyer-intent queries like first home buyer guides, refinancing calculators, and Epsom-specific market commentary that the national brokers were ignoring. Over the engagement the site grew to 112 monthly organic sessions across 913 keywords with 270 keywords in the top 100, a +247% keyword lift, and earned 194 referring domains.
Most importantly the firm now ranks top 3 for "mortgage broker Epsom", the exact commercial phrase that drives appraisal-ready leads in their catchment.
Our SEO Process
A proven methodology that delivered results
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
The Results
Here's what we achieved for Fundmaster
13x
Monthly Traffic
270
Keywords in Top 100
Top 3
Mortgage Broker Epsom
Verified Before & After Results
These metrics are independently tracked by Semrush and cannot be manipulated. Data compared from August 2023 to March 2026.
Before - August 2023
94
Organic Traffic
263
Organic Keywords
After - March 2026
112
Organic Traffic +19%
913
Organic Keywords +247%
17
Authority Score
194
Referring Domains
1.8K
Backlinks
+19%
Traffic Growth
Data sourced from Semrush Domain Overview, an independent third-party SEO analytics platform. These metrics cannot be edited or manipulated by the website owner. Last verified March 2026.
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