Event Booking Leads at $7.24 Each
Function space event booking leads at $7.24 each
The Results
$7.24
Cost Per Lead
The Challenge
This established restaurant had a beautiful private function space that sat quiet Monday through Thursday while weekend service booked out fully. Function enquiries arrived through word of mouth and the occasional website message, but there was no systematic channel bringing in corporate lunches, birthday parties, or engagement dinners during the week.
A single midweek function could be worth $2,000 or more, and nearby venues with dedicated events coordinators were capturing much of the local demand. The goal was a paid channel that delivered qualified function enquiries ready to book.
Our Solution
- Built a Meta Ads lead generation campaign aimed at function organisers and corporate decision makers within a 15km radius of the venue.
- Layered job title signals for office managers, HR, and EA roles with interests in corporate events, wedding planning, and birthday celebrations, filtered to age 28 plus.
- Produced creative that showed the function space through wide-angle photography, styled table settings, and a short walkthrough video, paired with copy naming specific event types and capacity.
- Captured event type, date, guest count, and budget up front through Meta Instant Forms.
- Piped each enquiry into the CRM via Zapier so the venue could follow up quickly.
What We Delivered
01 Campaign Strategy 2 deliverables
- Meta lead gen
- Local radius targeting
02 Audience Targeting 2 deliverables
- Job title layers
- Event interest layers
03 Creative Production 2 deliverables
- Space photography
- Walkthrough video
04 Lead Capture 2 deliverables
- Instant Forms
- CRM via Zapier
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Want results like this for your business?
Function space event booking leads at $7.24 each for Event Booking Leads at $7.24 Each. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
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