Function booking leads at $7.24 each for a restaurant function space

This established restaurant had a beautiful private function space that sat quiet Monday through Thursday while weekend service booked out fully. Function enquiries arrived through word of mouth and the occasional website message, but there was no systematic channel bringing in corporate lunches, birthday parties, or engagement dinners during the week.

A single midweek function could be worth $2,000 or more, and nearby venues with dedicated events coordinators were capturing much of the local demand. The goal was a paid channel that delivered qualified function enquiries ready to book.

Built a Meta Ads lead generation campaign aimed at function organisers and corporate decision makers within a 15km radius of the venue. Layered job title signals for office managers, HR, and EA roles with interests in corporate events, wedding planning, and birthday celebrations, filtered to age 28 plus.

Produced creative that showed the function space through wide-angle photography, styled table settings, and a short walkthrough video, paired with copy naming specific event types and capacity. Captured event type, date, guest count, and budget up front through Meta Instant Forms.

Piped each enquiry into the CRM via Zapier so the venue could follow up quickly.