494 High-Quality Car Sales Leads in 4 Months
$7,916 ad spend yields 494 leads at $16.02 each
494
Leads Generated
$16.02
Cost Per Lead
4 Months
Campaign Duration
The Challenge
A regional car dealership was paying upwards of $60 per lead through third-party listing portals and getting mostly cold browsers who were months away from buying.
Their salespeople were spending hours chasing unresponsive enquiries while finance-ready buyers were slipping away to competitors with sharper digital presence. With a floorplan of over 80 vehicles and monthly interest costs mounting, they needed a predictable pipeline of buyers who were ready to test drive in the next 14 days, not someday-maybes flooding the CRM with noise.
Our Solution
We launched a multi-platform lead generation system spanning Google Search, Meta, and inventory-based dynamic ads that pulled live stock photos straight from their DMS feed.
Every lead flowed into a GoHighLevel pipeline with automated qualification questions covering finance status, trade-in, and timeframe, then got scored and assigned to a salesperson with SMS and email nurture sequences running in the background. We layered retargeting against website visitors and video viewers, built lookalike audiences off closed deal data, and wired conversion tracking back to actual sold units rather than form fills.
The system delivered 494 qualified leads at $16. 02 each over four months with a notable lift in test drive bookings.
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
The Results
Here's what we achieved for 494 High-Quality Car Sales Leads in 4 Months
494
Leads Generated
$16.02
Cost Per Lead
4 Months
Campaign Duration
"The quality of leads has been exceptional. These are serious buyers ready to purchase, not tyre-kickers."
Car Dealership
Automotive Sales
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