120 Plumbing Leads for Just $7.21 Each
High-volume lead generation for local trades
120
Leads Generated
$7.21
Cost Per Lead
8.2x
ROAS
The Challenge
A local plumbing company was burning through ad budget on broad campaigns that delivered tyre-kickers and after-hours enquiries they could not service.
Their cost per lead had crept above $40, their booking rate from enquiries sat under 20%, and they had no visibility into which keywords were producing actual jobs versus wasted clicks. With three vans sitting idle on slow afternoons and a competitor dominating the emergency plumbing space on Google, they needed a lead machine that delivered high-intent jobs at a price point that actually made the economics work.
Our Solution
We rebuilt the funnel from the ground up starting with a single dedicated landing page per service type, each optimised for mobile speed and a one-field phone capture form.
Google Ads campaigns were restructured around high-intent commercial keywords with tight geo-targeting by suburb, negative keyword lists to filter out DIY searchers, and call tracking wired into GoHighLevel so every lead was scored and routed to the on-call tradie within 90 seconds. Automated SMS follow-ups triggered the moment a form was submitted, and retargeting ads nurtured visitors who bounced.
The result was 120 qualified plumbing leads at $7. 21 each and an 8.
2x return on ad spend.
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
The Results
Here's what we achieved for 120 Plumbing Leads for Just $7.21 Each
120
Leads Generated
$7.21
Cost Per Lead
8.2x
ROAS
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Want results like these?
Let's discuss how we can deliver similar outcomes for your business.
