Trades & Services

Plumbing Leads for Just $7.21 Each

Qualified plumbing leads at $7.21 each, 8.2x ROAS

Paid Ads Lead Generation Campaign Management

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Plumbing Leads for Just $7.21 Each case study

The Results

$7.21

Cost Per Lead

8.2x

Return On Ad Spend

The Challenge

A local plumbing company with three vans wanted a paid search programme that filled slow afternoons with high-intent jobs rather than tyre-kickers and after-hours enquiries they could not service. Their broad campaigns were running a cost per lead above $40, a booking rate under 20 percent, and no clear view of which keywords produced actual jobs.

A competitor was also dominating the emergency plumbing space on Google. The goal was a dependable lead engine priced so the unit economics made sense.

Our Solution

Rebuilt the funnel around a dedicated landing page per service type, each optimised for mobile speed and a one-field phone capture form.
Restructured the Google Ads account around high-intent commercial keywords, tight suburb-level geo-targeting, and negative keyword lists that filtered out DIY searchers.
Wired call tracking into the CRM so every lead was scored and routed to the on-call tradie within 90 seconds.
Triggered automated SMS follow-ups the moment a form was submitted.
Retargeted visitors who left without enquiring to keep the pipeline full.

What We Delivered

✦ 4 workstreams · 12 deliverables

01 Paid Search 3 deliverables

Google Ads rebuild
Keyword targeting
Negative keyword lists

02 Landing Pages 3 deliverables

Per-service pages
Mobile speed
One-field forms

03 Lead Routing 3 deliverables

Call tracking
CRM scoring
90-second dispatch

04 Follow-up 3 deliverables

Automated SMS
Retargeting ads
Pipeline nurture

How We Work

Our Paid Ads Process

A proven methodology that delivered results

Campaign Strategy

We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.

Audience Research

We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.

Ad Creative & Copy

We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.

Optimisation & Scaling

We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.

Want results like this for your business?

Qualified plumbing leads at $7.21 each, 8.2x ROAS for Plumbing Leads for Just $7.21 Each. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.

Free consultation & quote

Response within 24 hours

No obligation to proceed

info@lucidmedia.co.nz +64 27 582 4369