+ Real Estate
Qualified seller leads at $39.72 each for a solo real estate agent
First to the kitchen table, and first to win the listing
Client
Confidential
Industry
Real Estate
Services
Paid Ads, Facebook Ads, Lead Generation
01
Challenge
A solo real estate agent wanted a faster, more affordable way to reach motivated vendors before they signed with a larger agency. Her spend was concentrated in letterbox drops and portal listings, and the appraisal request forms on her website were converting at under 1%.
In her market the first agent to the kitchen table usually wins the listing, so timing and reach mattered. The goal was a steady flow of appraisal bookings from homeowners actively thinking about selling within the next six months.
02
Approach
Built a Facebook and Instagram lead generation funnel anchored on a free home valuation report as the lead magnet. Designed creative around recent sold listings in her suburbs and social proof from past vendors.
Captured enquiries through Meta native lead forms for fast mobile capture, then piped them into GoHighLevel. Triggered an instant SMS plus a personalised video email within 10 minutes of each enquiry.
Ran a seven touch nurture sequence and a weekly market update to keep warm leads engaged until they booked an appraisal.
"These leads are actually responding and booking appraisals. Much better quality than what we were getting before."
03
What we delivered
Paid Social Strategy
- Meta funnel build
- Audience targeting
- Offer positioning
Creative and Offer
- Sold listing creative
- Valuation lead magnet
- Vendor social proof
Lead Capture
- Native lead forms
- GoHighLevel pipeline
- Mobile first capture
Nurture and Follow Up
- Instant SMS reply
- Personalised video email
- Seven touch sequence
04
Results
$39.72
Cost Per Qualified Seller Lead
Want results like this for your business?
First to the kitchen table, and first to win the listing. Tell us about your business and we will show you what we can do for you.
