37 Qualified Real Estate Leads for $39.72 Each
Facebook ads driving quality property enquiries
37
Qualified Leads
$39.72
Cost Per Lead
High
Lead Quality
The Challenge
A solo real estate agent was spending heavily on letterbox drops and portal listings but struggling to get in front of motivated vendors before they signed with a bigger agency.
Cold door-knocking was yielding diminishing returns, and the traditional appraisal request forms on her website were converting at under 1%. In a market where the first agent to the kitchen table usually wins the listing, she needed a faster, more affordable way to generate appraisal bookings from homeowners who were actively thinking about selling in the next six months.
Our Solution
We built a Facebook and Instagram lead gen funnel anchored around a free home valuation report as the lead magnet, with creative that featured recent sold listings in her suburbs and social proof from past vendors.
Lead forms were native to Meta for frictionless mobile capture, then piped into GoHighLevel where prospects received an instant SMS plus a personalised video email within 10 minutes. A seven-touch nurture sequence kept her top of mind, and a weekly market update kept warm leads engaged until they were ready to book an appraisal.
The campaign delivered 37 qualified seller leads at $39. 72 each, with most converting to booked appraisals.
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
The Results
Here's what we achieved for 37 Qualified Real Estate Leads for $39.72 Each
37
Qualified Leads
$39.72
Cost Per Lead
High
Lead Quality
"These leads are actually responding and booking appraisals. Much better quality than what we were getting before."
Real Estate Agent
Property Sales
Related Case Studies
More results from similar projects
120 Plumbing Leads for Just $7.21 Each
High-volume lead generation for local trades
494 High-Quality Car Sales Leads in 4 Months
$7,916 ad spend yields 494 leads at $16.02 each
7 Qualified Cleaning Leads for $5.93 Each in 14 Days
Google Ads driving low-cost service enquiries
Want results like these?
Let's discuss how we can deliver similar outcomes for your business.
