+ Food & Beverage
Website visits at $0.46 each for an independent restaurant
Turning newcomers into locals' new favourite table
Client
Confidential
Industry
Food & Beverage
Services
Facebook Ads, Brand Awareness, Traffic Generation
01
Challenge
Our client runs an independent restaurant in a busy dining suburb where three new venues had opened within a year and longstanding competitors held the top of mind position. The food was genuinely excellent and reviews were strong, but many locals had not yet discovered the venue.
Building paid awareness on a hospitality margin meant every dollar of ad spend needed to work hard, with print and radio priced out and Instagram organic reach sitting below 3 percent. The goal was a paid social approach that could put the restaurant in front of thousands of nearby diners each week within a lean monthly budget.
02
Approach
Launched a Meta Ads awareness and traffic campaign on a deliberately modest $10 per day budget to prove the channel before scaling. Targeted a 5km geo-radius around the restaurant, layered with food and dining interest signals.
Enabled Advantage+ placements so the algorithm could find the cheapest inventory across Facebook feed, Instagram, and Reels. Commissioned a batch of appetising dish photography and short vertical video, then tested 8 creative variations to find the strongest hooks.
Directed traffic to a fast-loading mobile menu page with a one-tap booking call to action, delivering website visits at just $0. 46 each.
03
What we delivered
Paid Social Strategy
- Channel validation plan
- Lean daily budget
Audience Targeting
- 5km geo-radius
- Dining interest layers
- Advantage+ placements
Creative Production
- Dish photography
- Short vertical video
- 8 ad variations
Traffic And Conversion
- Mobile menu page
- One-tap booking CTA
04
Results
$0.46
Cost Per Website Visit
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