Restaurant Website Visits at Just $0.46 Each
Local restaurant website visits at just $0.46 each
The Results
$0.46
Cost Per Website Visit
The Challenge
Our client runs an independent restaurant in a busy dining suburb where three new venues had opened within a year and longstanding competitors held the top of mind position. The food was genuinely excellent and reviews were strong, but many locals had not yet discovered the venue.
Building paid awareness on a hospitality margin meant every dollar of ad spend needed to work hard, with print and radio priced out and Instagram organic reach sitting below 3 percent. The goal was a paid social approach that could put the restaurant in front of thousands of nearby diners each week within a lean monthly budget.
Our Solution
- Launched a Meta Ads awareness and traffic campaign on a deliberately modest $10 per day budget to prove the channel before scaling.
- Targeted a 5km geo-radius around the restaurant, layered with food and dining interest signals.
- Enabled Advantage+ placements so the algorithm could find the cheapest inventory across Facebook feed, Instagram, and Reels.
- Commissioned a batch of appetising dish photography and short vertical video, then tested 8 creative variations to find the strongest hooks.
- Directed traffic to a fast-loading mobile menu page with a one-tap booking call to action, delivering website visits at just $0.
- 46 each.
What We Delivered
01 Paid Social Strategy 2 deliverables
- Channel validation plan
- Lean daily budget
02 Audience Targeting 3 deliverables
- 5km geo-radius
- Dining interest layers
- Advantage+ placements
03 Creative Production 3 deliverables
- Dish photography
- Short vertical video
- 8 ad variations
04 Traffic And Conversion 2 deliverables
- Mobile menu page
- One-tap booking CTA
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Want results like this for your business?
Local restaurant website visits at just $0.46 each for Restaurant Website Visits at Just $0.46 Each. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
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