Qualified Cleaning Leads for $5.93 Each
Qualified cleaning leads at $5.93 each
The Results
$5.93
Cost Per Lead
24%
Conversion Rate
The Challenge
A residential cleaning company wanted to fill two new staff members worth of capacity and had a two week window to prove paid ads could earn a place alongside flyers and local Facebook posts. The starting point was a booking email address and a phone line, with no tracking, landing page, or CRM yet in place.
The local market was crowded with budget cleaners competing hard on price. The goal was a fast, lean campaign that could generate real enquiries for under $10 each.
Our Solution
- Built a single conversion focused landing page in 48 hours to capture enquiries.
- Wrote tight Google Ads copy targeting bond clean, end of tenancy, and weekly house clean keywords within a 15km radius.
- Set up call tracking and a web form feeding straight into the CRM, with an automated SMS acknowledging every enquiry instantly.
- Added a missed call text back sequence to recover phone leads that went to voicemail.
- Ran manual CPC bidding, excluded commercial cleaning searches, and shifted budget toward the highest converting ad groups daily, with bookings landing in the first week.
What We Delivered
01 Campaign Build 3 deliverables
- Google Ads setup
- Keyword targeting
- Local radius targeting
02 Landing & Forms 3 deliverables
- Conversion landing page
- Web enquiry form
- Call tracking
03 Lead Automation 3 deliverables
- CRM integration
- Instant SMS reply
- Missed call text back
04 Optimisation 3 deliverables
- Manual CPC bidding
- Negative keywords
- Daily budget shifts
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Built with
"We got bookings within the first week. The cost per lead is unbeatable for our industry."
Cleaning Business
Home Services
Want results like this for your business?
Qualified cleaning leads at $5.93 each for Qualified Cleaning Leads for $5.93 Each. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
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