+ Trades & Services
Cleaning leads at $5.93 each for a residential cleaning company
Enough new bookings to fill two staff members' capacity
Client
Confidential
Industry
Trades & Services
Services
Google Ads, Lead Generation, Local Targeting
01
Challenge
A residential cleaning company wanted to fill two new staff members worth of capacity and had a two week window to prove paid ads could earn a place alongside flyers and local Facebook posts. The starting point was a booking email address and a phone line, with no tracking, landing page, or CRM yet in place.
The local market was crowded with budget cleaners competing hard on price. The goal was a fast, lean campaign that could generate real enquiries for under $10 each.
02
Approach
Built a single conversion focused landing page in 48 hours to capture enquiries. Wrote tight Google Ads copy targeting bond clean, end of tenancy, and weekly house clean keywords within a 15km radius.
Set up call tracking and a web form feeding straight into the CRM, with an automated SMS acknowledging every enquiry instantly. Added a missed call text back sequence to recover phone leads that went to voicemail.
Ran manual CPC bidding, excluded commercial cleaning searches, and shifted budget toward the highest converting ad groups daily, with bookings landing in the first week.
"We got bookings within the first week. The cost per lead is unbeatable for our industry."
03
What we delivered
Campaign Build
- Google Ads setup
- Keyword targeting
- Local radius targeting
Landing & Forms
- Conversion landing page
- Web enquiry form
- Call tracking
Lead Automation
- CRM integration
- Instant SMS reply
- Missed call text back
Optimisation
- Manual CPC bidding
- Negative keywords
- Daily budget shifts
Built with
04
Results
$5.93
Cost Per Lead
24%
Conversion Rate
Want results like this for your business?
Enough new bookings to fill two staff members' capacity. Tell us about your business and we will show you what we can do for you.
