7 Qualified Cleaning Leads for $5.93 Each in 14 Days
Google Ads driving low-cost service enquiries
7
Qualified Leads
$5.93
Cost Per Lead
14 Days
Campaign Duration
The Challenge
A residential cleaning company was trying to fill two new staff members worth of capacity and had a two-week window to prove paid ads could work before reverting to flyers and Facebook group posts.
They had no existing tracking, no landing page, and no CRM, just a booking email address and a phone that went to voicemail half the time. Every day without bookings meant paying wages without billable hours, so they needed a scrappy, fast campaign that could generate real enquiries for under $10 each in a market saturated with budget cleaners undercutting on price.
Our Solution
We stood up a single conversion-focused landing page in 48 hours, wrote tight Google Ads copy targeting bond clean, end of tenancy, and weekly house clean keywords within a 15km radius, and set up call tracking plus a simple web form feeding straight into GoHighLevel.
An automated SMS acknowledged every enquiry instantly, and a missed-call text-back sequence recovered phone leads that went to voicemail. We used manual CPC bidding to stay lean while learning, excluded commercial cleaning searches, and pushed budget toward the highest-converting ad groups daily.
Within 14 days the campaign had produced 7 qualified leads at $5. 93 each, with bookings landing in the first week.
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
The Results
Here's what we achieved for 7 Qualified Cleaning Leads for $5.93 Each in 14 Days
7
Qualified Leads
$5.93
Cost Per Lead
14 Days
Campaign Duration
"We got bookings within the first week. The cost per lead is unbeatable for our industry."
Cleaning Business
Home Services
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