Community Fundraiser Signups at $6.21 Each
Community fundraiser signups recruited at $6.21 each
The Results
$6.21
Cost Per Fundraiser Signup
The Challenge
A non-profit client was heading into their biggest annual fundraising campaign and wanted to recruit a cohort of committed community fundraisers before the launch date. Their established channels of church bulletins, newsletter emails, and word of mouth were valued sources of support, yet the signup target was ambitious and the runway was short.
Each fundraiser represented weeks of donation activity and community reach, so reaching the cohort on time meant real funds raised for the cause. With a hard deadline and a lean $30 per day budget, they needed a paid social channel that could identify and activate purpose-driven locals in weeks.
Our Solution
- Launched a focused Meta Ads lead generation campaign on a $30 per day budget, targeting a 20km radius around the non-profit head office.
- Layered interest targeting across volunteering, charitable giving, community groups, and cause-aligned pages to reach purpose-driven locals.
- Built creative around emotional impact storytelling, with real beneficiary photography, short video testimonials from past fundraisers, and copy that spoke to belonging and tangible community outcomes.
- Ran Meta Instant Forms with just three fields and auto-filled contact details to keep friction near zero.
- Pushed every signup straight into the volunteer CRM for immediate onboarding, delivering the full cohort at $6.
- 21 per signup.
What We Delivered
01 Paid Social 3 deliverables
- Meta Ads campaign
- Geo-radius targeting
- Interest layering
02 Lead Capture 3 deliverables
- Meta Instant Forms
- Three-field forms
- CRM sync
03 Creative 3 deliverables
- Beneficiary photography
- Video testimonials
- Emotional ad copy
04 Lead Generation 3 deliverables
- Fundraiser recruitment
- Cohort signups
- Volunteer onboarding
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Want results like this for your business?
Community fundraiser signups recruited at $6.21 each for Community Fundraiser Signups at $6.21 Each. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
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