Leads at Just $5.93 Each with Google Ads
Google Ads search leads at $5.93 each
The Results
$5.93
Cost Per Lead
24%
Landing Page Conversion Rate
The Challenge
This local services operator was already generating a steady flow of leads from Meta and wanted to add Google Ads to capture high-intent demand the moment people were actively searching. The main concern was cost, since search advertising in their vertical carried a reputation for clicks above $60 driven by aggressive competitor bidding.
A two-week test window also left no room for a slow learning phase. They needed a tightly scoped Search campaign that could prove the channel inside 14 days at a cost per lead that made Google a genuine second pillar alongside Facebook.
Our Solution
- Built a lean Search campaign focused entirely on bottom-of-funnel commercial intent keywords, using phrase and exact match to avoid broad match waste.
- Structured ad groups tightly around service type and location, with responsive search ads naming the specific problem, the service area, and a clear next step.
- Added call and lead form assets so prospects could convert in more than one way.
- Wired conversion tracking through a GA4 to Google Ads import with enhanced conversions enabled.
- Ran bidding on Maximise Conversions, moving to a target CPA once enough data had accumulated.
What We Delivered
01 Campaign Setup 3 deliverables
- Search campaign build
- Commercial intent keywords
- Match type strategy
02 Ad Creative 3 deliverables
- Responsive search ads
- Call assets
- Lead form assets
03 Conversion Tracking 2 deliverables
- GA4 to Ads import
- Enhanced conversions
04 Bidding Strategy 2 deliverables
- Maximise Conversions
- Target CPA tuning
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Built with
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Google Ads search leads at $5.93 each for Leads at Just $5.93 Each with Google Ads. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
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