7 Leads at Just $5.93 Each with Google Ads in 2 Weeks
High-intent search traffic delivers 24% conversion rate
7
Qualified Leads
$5.93
Cost Per Lead
24%
Conversion Rate
The Challenge
This local services operator was already getting a steady flow of leads from Meta but wanted to diversify into Google Ads to capture high-intent demand the moment people were actively searching for a solution.
The concern was cost, search advertising in their vertical had a reputation for $60 plus clicks driven by aggressive competitor bidding, and a two-week test window meant there was no room for a slow learning phase. They needed a tightly scoped Search campaign that could prove the channel worked within 14 days and at a CPL that made Google a viable second pillar alongside Facebook, not a budget drain propping up vanity impressions.
Our Solution
We launched a lean Google Ads Search campaign focused entirely on bottom-of-funnel commercial intent keywords, avoiding broad match traps and leaning on phrase and exact match modifiers.
Ad groups were tightly themed around service type and location, with responsive search ads calling out the specific problem, service area, and a clear next step, backed by call and lead form assets. Conversion tracking ran through a GA4 to Google Ads import with enhanced conversions enabled, and bidding ran on Maximise Conversions with a target CPA once we had enough data.
Inside two weeks we landed 7 qualified leads at $5. 93 CPL and a 24% landing page conversion rate.
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
The Results
Here's what we achieved for 7 Leads at Just $5.93 Each with Google Ads in 2 Weeks
7
Qualified Leads
$5.93
Cost Per Lead
24%
Conversion Rate
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