Fundmaster
13x monthly traffic for an Auckland mortgage advisory
The Results
13x
Monthly Traffic
Top 3
Mortgage Broker Epsom
Page 1
Local Commercial Terms
The Challenge
Fundmaster is an Auckland mortgage and financial advisory firm based in Epsom, competing in a category where the top three results for "mortgage broker Auckland" are held by national brokers with six-figure marketing budgets. Local-intent searches like "mortgage broker Epsom" and "home loan advisor Auckland" were being answered by national brands with little local relevance.
Strengthening the technical foundation was the opportunity to let every content push perform, alongside claiming the suburb-level commercial queries that drive appraisal-ready leads. The goal was a defensible local SEO position won on relevance rather than spend.
Our Solution
- Audit the technical foundation first, resolving crawl issues, cleaning up redirect chains, and rebuilding the site architecture around advisor services and suburb-level landing pages.
- Target long-tail, buyer-intent queries the national brokers were ignoring, including first home buyer guides, refinancing calculators, and Epsom-specific market commentary.
- Build backlinks through local business associations, financial-advice directories, and contextual mentions in NZ property publications.
- Anchor the strategy on "mortgage broker Epsom", the commercial phrase that drives appraisal-ready leads in the firm's catchment.
- Sustain coverage across a long tail of first-home-buyer and refinancing queries.
What We Delivered
01 Technical SEO 3 deliverables
- Crawl issue fixes
- Redirect chain cleanup
- Site architecture rebuild
02 Content Strategy 3 deliverables
- Buyer-intent guides
- Suburb landing pages
- Refinancing calculators
03 Local SEO 3 deliverables
- Suburb-level targeting
- Local commercial terms
- Appraisal-ready queries
04 Link Building 3 deliverables
- Business associations
- Advice directories
- Property publications
Our SEO Process
A proven methodology that delivered results
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
Our Paid Ads Process
The step-by-step approach behind the outcomes
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
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