37 Quality Leads from Focused Facebook Campaign
Premium positioning delivers high-quality leads at $39.72 each
37
Qualified Leads
$39.72
Cost Per Lead
High
Lead Quality
The Challenge
Not every business needs hundreds of leads. This client operated in a niche market where lead quality mattered more than quantity. They needed qualified prospects who were genuinely interested in their premium services.
Our Solution
For premium services with higher ticket values, we shifted strategy from volume to quality. We targeted higher-income demographics, used messaging that emphasised quality over price, pre-qualified leads through the ad copy itself, and used multi-step forms to ensure commitment.
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
The Results
Here's what we achieved for 37 Quality Leads from Focused Facebook Campaign
37
Qualified Leads
$39.72
Cost Per Lead
High
Lead Quality
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