+ Local Services
High-intent leads at $39.72 each for a premium local services business
Fewer, better leads ready to book a paid consultation
Client
Confidential
Industry
Local Services
Services
Facebook Ads, Lead Generation, Landing Pages
01
Challenge
This local services business sits at the premium end of its market, with job values running into the thousands. That position called for a lead generation approach focused on intent rather than raw volume, since a flood of price-shopping enquiries would pull the sales team away from genuine prospects.
The goal was a smaller set of well qualified leads, each ready to book a paid consultation rather than chase a discount. Every dollar of ad spend needed to work harder on qualification, not just acquisition.
02
Approach
Built a quality-over-volume Meta Ads strategy on the Leads objective with a guardrail on cost per qualified lead. Targeted higher-income postcodes and layered in behavioural signals such as recent home improvement activity and premium brand affinity.
Led the ad copy with price anchoring so budget-conscious prospects self-selected out before clicking. Ran Meta Instant Forms in higher-intent mode with four pre-qualification questions plus a budget confirmation slider.
Delivered a focused set of high-intent leads at $39. 72 cost per lead.
03
What we delivered
Strategy
- Quality-led lead plan
- Cost-per-lead guardrail
Targeting
- Higher-income postcodes
- Behavioural signals
Creative
- Price-anchoring ad copy
Lead Capture
- Meta Instant Forms
- Pre-qualification questions
04
Results
$39.72
Cost Per Lead
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Fewer, better leads ready to book a paid consultation. Tell us about your business and we will show you what we can do for you.
