High-Intent Leads from a Focused Facebook Campaign
High-intent Facebook leads at $39.72 each for a premium service
The Results
$39.72
Cost Per Lead
The Challenge
This local services business sits at the premium end of its market, with job values running into the thousands. That position called for a lead generation approach focused on intent rather than raw volume, since a flood of price-shopping enquiries would pull the sales team away from genuine prospects.
The goal was a smaller set of well qualified leads, each ready to book a paid consultation rather than chase a discount. Every dollar of ad spend needed to work harder on qualification, not just acquisition.
Our Solution
- Built a quality-over-volume Meta Ads strategy on the Leads objective with a guardrail on cost per qualified lead.
- Targeted higher-income postcodes and layered in behavioural signals such as recent home improvement activity and premium brand affinity.
- Led the ad copy with price anchoring so budget-conscious prospects self-selected out before clicking.
- Ran Meta Instant Forms in higher-intent mode with four pre-qualification questions plus a budget confirmation slider.
- Delivered a focused set of high-intent leads at $39.
- 72 cost per lead.
What We Delivered
01 Strategy 2 deliverables
- Quality-led lead plan
- Cost-per-lead guardrail
02 Targeting 2 deliverables
- Higher-income postcodes
- Behavioural signals
03 Creative 1 deliverable
- Price-anchoring ad copy
04 Lead Capture 2 deliverables
- Meta Instant Forms
- Pre-qualification questions
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Want results like this for your business?
High-intent Facebook leads at $39.72 each for a premium service for High-Intent Leads from a Focused Facebook Campaign. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
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