Trades & Services

High-Volume Qualified Leads at $7.21 Each

Qualified leads at $7.21 each through targeted Facebook ads

Facebook Ads Lead Generation Campaign Optimisation
High-Volume Qualified Leads at $7.21 Each case study

The Results

$7.21

Cost per qualified lead

The Challenge

This trades and services client wanted a consistent, predictable flow of qualified leads from Facebook. The priority was reaching the right people inside their service area and turning ad spend into genuine enquiries.

They were looking for tighter targeting, sharper creative, and a clearer path from ad to enquiry. The goal was to bring the cost per qualified lead down while keeping the pipeline full.

Our Solution

  • Applied our TAP System to focus targeting precisely within the client's service area.
  • Layered interest-based targeting aligned to their specific services to reach a relevant audience.
  • Produced clear ad creative with direct calls to action that spoke to the client's offer.
  • Built a streamlined lead capture process designed to reduce friction and enable fast follow-up.
  • Delivered a steady pipeline of qualified leads at a cost of $7.
  • 21 each.

What We Delivered

4 workstreams · 12 deliverables
01 Campaign Strategy
  • TAP System setup
  • Service area targeting
  • Audience planning
02 Audience Targeting
  • Interest-based targeting
  • Local geo targeting
  • Service alignment
03 Ad Creative
  • Creative production
  • Clear calls to action
  • Offer messaging
04 Lead Capture
  • Low-friction forms
  • Fast follow-up setup
  • Pipeline tracking
How We Work

Our Paid Ads Process

A proven methodology that delivered results

01

Campaign Strategy

We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.

02

Audience Research

We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.

03

Ad Creative & Copy

We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.

04

Optimisation & Scaling

We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.

Want results like this for your business?

Qualified leads at $7.21 each through targeted Facebook ads for High-Volume Qualified Leads at $7.21 Each. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.

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