4.69x ROAS on cold acquisition spend for an e-commerce brand

This e-commerce brand had a clean 4x plus ROAS on small-budget retargeting but had not yet scaled top-of-funnel acquisition profitably, the wall most DTC brands meet around the $50 per day mark. Earlier attempts to push cold traffic higher saw returns drift toward break-even within a week as the algorithm worked through high-intent pockets and began paying for lower-quality reach.

The brief was a genuinely sustainable acquisition engine, one that could run $80 plus per day on cold prospecting without gutting returns. It needed to generate net-new customers that the retargeting layer could then convert further down the funnel.

Rebuilt the acquisition engine around Advantage+ Shopping Campaigns running at $81. 37 per day average.

Paired this with a parallel manual CBO prospecting campaign using 1% and 3% lookalikes seeded from purchaser value via the Conversions API. Ran creative velocity as the core scaling mechanism, with 6 to 8 fresh assets per fortnight across static product shots, UGC video testimonials, and problem-solution demos.

Killed underperformers on a 72-hour CTR and ROAS read to keep spend on the strongest creative. Set retargeting as a dedicated campaign on Add to Cart and Product View custom audiences with a native Shop Pay checkout flow.