4.69× ROAS Scaling Success
A cold-acquisition engine holding a sustained 4.69x ROAS
The Results
4.69x
ROAS on cold spend
The Challenge
This e-commerce brand had a clean 4x plus ROAS on small-budget retargeting but had not yet scaled top-of-funnel acquisition profitably, the wall most DTC brands meet around the $50 per day mark. Earlier attempts to push cold traffic higher saw returns drift toward break-even within a week as the algorithm worked through high-intent pockets and began paying for lower-quality reach.
The brief was a genuinely sustainable acquisition engine, one that could run $80 plus per day on cold prospecting without gutting returns. It needed to generate net-new customers that the retargeting layer could then convert further down the funnel.
Our Solution
- Rebuilt the acquisition engine around Advantage+ Shopping Campaigns running at $81.
- 37 per day average.
- Paired this with a parallel manual CBO prospecting campaign using 1% and 3% lookalikes seeded from purchaser value via the Conversions API.
- Ran creative velocity as the core scaling mechanism, with 6 to 8 fresh assets per fortnight across static product shots, UGC video testimonials, and problem-solution demos.
- Killed underperformers on a 72-hour CTR and ROAS read to keep spend on the strongest creative.
- Set retargeting as a dedicated campaign on Add to Cart and Product View custom audiences with a native Shop Pay checkout flow.
What We Delivered
01 Cold Acquisition 3 deliverables
- Advantage+ Shopping
- Lookalike prospecting
- CBO campaign structure
02 Creative Production 3 deliverables
- Static product shots
- UGC video
- Problem-solution demos
03 Tracking and Signal 3 deliverables
- Conversions API
- Purchaser value seeding
- 72-hour read cadence
04 Retargeting and Checkout 3 deliverables
- Custom audiences
- Shop Pay flow
- Funnel handoff
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Built with
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