10.68× ROAS Father's Day Campaign
10.68x return on a Father's Day campaign with a lean budget
The Results
10.68x
Return on ad spend
The Challenge
Father's Day is a two-week gifting window where e-commerce brands compete hard for a narrow burst of buying intent, and CPMs in the gifting category climb sharply as the date nears. Our client set a deliberately lean promotional budget, so the campaign needed to reach profitable returns almost immediately, with little room for learning-phase drag.
The product range suited the occasion well but had not yet been positioned specifically as Father's Day gifts in prior creative, which opened a clear opportunity for sharp, occasion-led messaging. Fast creative iteration would be the difference between a quiet promotion and a standout result.
Our Solution
- Built a lean, high-velocity Meta Ads campaign on Meta's Andromeda delivery system to match the right creative to the right shopper with minimal budget drag.
- Combined purchase-behaviour signals, 1% and 3% value-based lookalikes seeded off the Shopify customer list via the Conversions API, and seasonal gift-shopper interest layers.
- Produced four creative angles spanning practical gifting, sentimental messaging, "for the dad who has everything", and a carousel showcasing gift bundles, then let the algorithm allocate spend to the winners.
- Tightened the Facebook to Shopify flow with Shop Pay one-click checkout to reduce drop-off.
- Delivered a 10.
- 68x return on ad spend off a deliberately small budget.
What We Delivered
01 Paid Social Strategy 3 deliverables
- Meta Ads campaign
- Andromeda delivery
- Budget pacing
02 Audience Build 3 deliverables
- Value-based lookalikes
- Conversions API
- Interest layering
03 Creative Production 3 deliverables
- Four creative angles
- Gift bundle carousel
- Winner allocation
04 Conversion Optimisation 3 deliverables
- Shopify traffic flow
- Shop Pay checkout
- Tracking setup
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Built with
Want results like this for your business?
10.68x return on a Father's Day campaign with a lean budget for 10.68× ROAS Father's Day Campaign. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
Related Case Studies
More results from similar projects
Qualified Rental Appraisals at $54 Each
Qualified rental appraisal leads at $54 each for a Ray White property management team
Scaling Facebook Ads Profitably at Volume
Scaling Meta ad spend at a steady $16.02 cost per lead
Plumbing Leads for Just $7.21 Each
Qualified plumbing leads at $7.21 each, 8.2x ROAS
