10.68x ROAS on a lean Father's Day budget for an e-commerce brand

Father's Day is a two-week gifting window where e-commerce brands compete hard for a narrow burst of buying intent, and CPMs in the gifting category climb sharply as the date nears. Our client set a deliberately lean promotional budget, so the campaign needed to reach profitable returns almost immediately, with little room for learning-phase drag.

The product range suited the occasion well but had not yet been positioned specifically as Father's Day gifts in prior creative, which opened a clear opportunity for sharp, occasion-led messaging. Fast creative iteration would be the difference between a quiet promotion and a standout result.

Built a lean, high-velocity Meta Ads campaign on Meta's Andromeda delivery system to match the right creative to the right shopper with minimal budget drag. Combined purchase-behaviour signals, 1% and 3% value-based lookalikes seeded off the Shopify customer list via the Conversions API, and seasonal gift-shopper interest layers.

Produced four creative angles spanning practical gifting, sentimental messaging, "for the dad who has everything", and a carousel showcasing gift bundles, then let the algorithm allocate spend to the winners. Tightened the Facebook to Shopify flow with Shop Pay one-click checkout to reduce drop-off.

Delivered a 10. 68x return on ad spend off a deliberately small budget.