3.79× ROAS Christmas Campaign
3.79x ROAS across a compressed December gifting window
The Results
3.79x
ROAS
The Challenge
Christmas is a compressed, high-pressure window for eCommerce, where CPMs climb week on week, delivery cutoff dates create hard deadlines, and every brand competes for the same gift-shopper attention across Meta feeds. The client needed to push serious volume through December while holding a profitable ROAS, a tight balance when rising auction costs press on margins.
They had a genuinely giftable product range that had not yet been positioned as gifts in ad creative, which left clear upside if the messaging pivot landed well. With shipping deadlines in play, the campaign had to convert quickly so no day of the learning phase was wasted.
Our Solution
- Launched a conversion-maximisation Meta Ads campaign on a $150 per day budget, structured for speed and scale inside the holiday window.
- Ran prospecting on broad Advantage+ Shopping campaigns seeded with high-intent purchase signals, paired with lookalikes built from 180 days of purchaser data through the Conversions API.
- Pivoted every product into gift positioning with "gifts for her", "gifts under $50", and "stocking stuffers" angles, backed by countdown messaging tied to Shopify shipping cutoffs.
- Directed traffic to dedicated Christmas gift collection pages with gift messaging and wrap options enabled at checkout.
- Closed the campaign at a profitable 3.
- 79x ROAS while moving strong sales volume through the peak December period.
What We Delivered
01 Campaign Strategy 3 deliverables
- Conversion maximisation
- Seasonal planning
- Budget structure
02 Meta Prospecting 3 deliverables
- Advantage+ Shopping
- Lookalike audiences
- Purchase signals
03 Tracking Setup 2 deliverables
- Conversions API
- Purchaser data
04 Creative & Landing 3 deliverables
- Gift positioning
- Countdown messaging
- Gift collection pages
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Built with
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