E-commerce

3.79× ROAS Christmas Campaign

Profitable holiday volume through a compressed December window

Facebook Ads Meta Ads Seasonal Marketing Conversion Maximisation

3.79×

ROAS

Strong

Holiday Sales Volume

Profitable

Through Peak Window

3.79× ROAS Christmas Campaign case study

01 Before we got involved

The Challenge

Christmas is a compressed, high-pressure window for eCommerce where CPMs climb week on week, delivery cutoff dates create hard deadlines, and every brand is fighting for the same gift-shopper attention across Meta feeds.

Our client needed to push serious volume through December while holding a profitable ROAS, a difficult balancing act when rising auction costs typically squeeze margins to breaking point. They also had a genuinely giftable product range that had never been positioned as gifts in ad creative, which meant untapped upside if the messaging pivot could be executed well.

The campaign had to convert quickly, shipping deadlines meant every lost day of learning phase was a lost day of revenue.

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02 What we did about it

Our Solution

We deployed a conversion-maximisation Meta Ads campaign on a $150 per day budget structured for speed and scale inside the holiday window.

Prospecting ran on broad Advantage+ Shopping campaigns seeded with high-intent purchase signals, paired with lookalikes built from the past 180 days of purchaser data through the Conversions API. Creative pivoted every product into gift positioning with "gifts for her", "gifts under $50", and "stocking stuffers" angles, backed by countdown messaging tied to Shopify shipping cutoffs.

Landing pages were dedicated Christmas gift collections with gift messaging and wrap options enabled at checkout. The campaign closed at a profitable 3.

79× ROAS while pushing strong sales volume through the peak December window.

How We Work

Our Paid Ads Process

A proven methodology that delivered results

Campaign Strategy

We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.

Audience Research

We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.

Ad Creative & Copy

We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.

Optimisation & Scaling

We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.

The Results

Here's what we achieved for 3.79× ROAS Christmas Campaign

3.79×

ROAS

Strong

Holiday Sales Volume

Profitable

Through Peak Window

Want results like this for your business?

Profitable holiday volume through a compressed December window for 3.79× ROAS Christmas Campaign. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.

Free consultation & quote

Response within 24 hours

No obligation to proceed

info@lucidmedia.co.nz +64 27 582 4369