3.79x ROAS through the December gifting window for an e-commerce brand

Christmas is a compressed, high-pressure window for eCommerce, where CPMs climb week on week, delivery cutoff dates create hard deadlines, and every brand competes for the same gift-shopper attention across Meta feeds. The client needed to push serious volume through December while holding a profitable ROAS, a tight balance when rising auction costs press on margins.

They had a genuinely giftable product range that had not yet been positioned as gifts in ad creative, which left clear upside if the messaging pivot landed well. With shipping deadlines in play, the campaign had to convert quickly so no day of the learning phase was wasted.

Launched a conversion-maximisation Meta Ads campaign on a $150 per day budget, structured for speed and scale inside the holiday window. Ran prospecting on broad Advantage+ Shopping campaigns seeded with high-intent purchase signals, paired with lookalikes built from 180 days of purchaser data through the Conversions API.

Pivoted every product into gift positioning with "gifts for her", "gifts under $50", and "stocking stuffers" angles, backed by countdown messaging tied to Shopify shipping cutoffs. Directed traffic to dedicated Christmas gift collection pages with gift messaging and wrap options enabled at checkout.

Closed the campaign at a profitable 3. 79x ROAS while moving strong sales volume through the peak December period.