5.12× ROAS Black Friday Campaign
5.12x ROAS across a two-phase Black Friday Cyber Monday campaign
The Results
5.12x
ROAS
The Challenge
Black Friday Cyber Monday is the most competitive window on the e-commerce calendar, with CPMs climbing 40 percent or more and every brand chasing the same shoppers with the same discount messaging. Our client was a challenger brand competing against rivals running ten times their ad budget, so the work had to cut through the noise without getting priced out of its own audience.
The goal was a profitable result, holding ROAS above the brand's target floor while pushing enough volume to make the window worthwhile. We also needed to capture additional conversions from warm traffic in the post-sale extension period.
Our Solution
- Built a two-phase Meta Ads plan: a 250 dollars per day main sale campaign followed by a 125 dollars per day five-day extension, using Meta's Andromeda-optimised delivery.
- Structured cold prospecting CBOs alongside broad Advantage+ shopping campaigns and dedicated retargeting ad sets for pixel visitors, Add to Cart abandoners, and past 180-day purchasers.
- Led creative with percentage-off hooks, countdown timers, and urgency-driven UGC video, directing traffic to purpose-built Shopify BFCM collection pages with one-click Shop Pay checkout.
- Shifted the extension messaging to last chance and extended by popular demand to convert hesitant warm traffic.
- Held the campaign above the brand's profitability floor across both phases.
What We Delivered
01 Campaign Structure 3 deliverables
- Two-phase build
- Main sale campaign
- Five-day extension
02 Audience Targeting 3 deliverables
- Cold prospecting CBOs
- Advantage+ shopping
- Retargeting ad sets
03 Creative 3 deliverables
- Percentage-off hooks
- Countdown timers
- UGC video
04 Landing & Checkout 2 deliverables
- Shopify collection pages
- One-click Shop Pay
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Built with
Want results like this for your business?
5.12x ROAS across a two-phase Black Friday Cyber Monday campaign for 5.12× ROAS Black Friday Campaign. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
Related Case Studies
More results from similar projects
Qualified Rental Appraisals at $54 Each
Qualified rental appraisal leads at $54 each for a Ray White property management team
10.68× ROAS Father's Day Campaign
10.68x return on a Father's Day campaign with a lean budget
Scaling Facebook Ads Profitably at Volume
Scaling Meta ad spend at a steady $16.02 cost per lead
