5.12× ROAS Black Friday Campaign
A profitable BFCM result holding above a 5x ROAS floor
5.12×
ROAS
5x+
Above Profit Floor
2 Phase
Sale + Extension
The Challenge
Black Friday Cyber Monday is the bloodiest window on the eCommerce calendar, CPMs spike 40% plus, inbox fatigue is real, and every brand in the country is shouting discount percentages at the same shoppers.
Our client was a challenger brand going up against competitors running ten times their ad budget, and they needed to cut through the noise without getting priced out of their own audience. The goal was not just hitting a sales target during the main sale window, it was maintaining a profitable ROAS floor above 4× while pushing enough volume to make the effort worth it, then squeezing additional conversions from warm traffic in the post-sale extension period.
Our Solution
We ran a two-phase Meta Ads BFCM attack, a $250 per day main sale campaign and a $125 per day 5-day extension using Meta's Andromeda-optimised ad delivery system.
Structure combined cold prospecting CBOs with broad Advantage+ shopping campaigns plus dedicated retargeting ad sets hitting pixel visitors, Add to Cart abandoners, and past 180-day purchasers. Creative led with bold percentage-off hooks, countdown timers, and urgency-driven UGC video, landing on purpose-built Shopify BFCM collection pages with one-click checkout via Shop Pay.
The extension phase shifted messaging to "last chance" and "extended by popular demand" to convert hesitant warm traffic. The campaign delivered a 5.
12× ROAS, comfortably above the 5x profitability floor the brand set.
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
The Results
Here's what we achieved for 5.12× ROAS Black Friday Campaign
5.12×
ROAS
5x+
Above Profit Floor
2 Phase
Sale + Extension
Want results like this for your business?
A profitable BFCM result holding above a 5x ROAS floor for 5.12× ROAS Black Friday Campaign. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
Related Case Studies
More results from similar projects
10.68× ROAS Father's Day Campaign
A standout 10.68x return from a deliberately lean budget
Scaling Facebook Ads Profitably at Volume
Consistent performance at volume with $16.02 cost per lead
Plumbing Leads for Just $7.21 Each
High-volume lead generation for local trades
