5.12× ROAS Black Friday Campaign
$8,356 revenue from $1,633 ad spend with 121 conversions
5.12×
ROAS
121
Conversions
$8,356
Total Revenue
The Challenge
Black Friday Cyber Monday is the most competitive period in eCommerce. Our client needed to stand out in an oversaturated market, drive significant sales volume, and maintain profitability—all while competing against brands with 10× their ad budget. After the main BFCM period, we extended the campaign to capture remaining demand from shoppers who missed the main sale.
Our Solution
We deployed a comprehensive BFCM strategy combining aggressive budget allocation ($250 daily for main sale, $125 daily for extension), Andromeda-optimised campaign setup, strategic audience targeting combining cold prospecting and warm retargeting, bold BFCM discount messaging with countdown elements, dedicated BFCM landing pages on Shopify with simplified checkout, and a strategic 5-day extension campaign with "last chance" messaging to convert warm prospects.
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
The Results
Here's what we achieved for 5.12× ROAS Black Friday Campaign
5.12×
ROAS
121
Conversions
$8,356
Total Revenue
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