9.7x ROAS Meta Ads Campaign
9.7x ROAS Meta Ads for The Cookie Collective
The Results
9.7x
Return On Ad Spend
$115K
Revenue Generated
$11.8K
Ad Spend
The Challenge
The Cookie Collective is a premium gourmet cookie e-commerce brand competing in a crowded food gifting space alongside supermarket names and well-funded direct-to-consumer players. Their Meta ads were performing at around 3x ROAS, and rising CPMs during peak gifting seasons were tightening margins.
The same lifestyle creative had been running for months, so fresh assets were needed to keep audiences engaged. The goal was to scale revenue while protecting unit economics, which called for sharper audience segmentation, a fresh creative engine, and a full-funnel structure spanning cold awareness to abandoned checkout.
Our Solution
- Rebuilt the Meta Ads account into a tiered structure separating prospecting, engaged retargeting, and cart abandonment into distinct budgets with their own creative tracks.
- Launched Advantage+ Shopping campaigns for broad prospecting with 15 creative variants per launch, including UGC unboxing clips, recipe close-ups, and gifting-occasion stories.
- Retargeted browsers using dynamic product ads featuring the exact cookies they viewed.
- Integrated Meta CAPI for server-side conversion tracking and built lookalike audiences from high-LTV customers.
- Ran weekly creative refreshes to counter fatigue and hold performance through peak seasons.
What We Delivered
01 Account Structure 3 deliverables
- Full-funnel rebuild
- Tiered budgets
- Audience segmentation
02 Campaigns 3 deliverables
- Advantage+ Shopping
- Dynamic product ads
- Retargeting
03 Creative 3 deliverables
- UGC unboxing clips
- Recipe close-ups
- Weekly refreshes
04 Tracking & Audiences 3 deliverables
- Meta CAPI
- Server-side tracking
- Lookalike audiences
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Want results like this for your business?
9.7x ROAS Meta Ads for The Cookie Collective for 9.7x ROAS Meta Ads Campaign. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
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