Trades & Services

Clean Windows

Top 3 local rankings and +143% enquiries for a window cleaner

Local SEO Google Business Profile
Clean Windows case study

The Results

+143%

Enquiries

+168%

Organic Traffic

Top 3

Google Rankings

The Challenge

Clean Windows is a residential and commercial window cleaning service based in New Plymouth, operating in a trades category where customers almost always choose from the top three Google Business Profile results in the local map pack. The business had a functional website and an established service offering, so the priority was to consolidate its local search signals and hold a steady place in the top three for its core commercial terms.

That meant aligning the Google Business Profile, tidying local citations, and building a reliable flow of fresh reviews. In a map-pack category, a stronger and more consistent local presence directly shapes how many enquiries reach the business each week.

Our Solution

  • Optimised the Google Business Profile and cleaned up NAP citations across more than 40 New Zealand directories for consistency.
  • Built a structured review request flow sent to every completed job to grow a steady stream of fresh reviews.
  • Restructured the website with dedicated service pages for residential, commercial, and exterior house washing, each carrying LocalBusiness and Service schema.
  • Added suburb-level content for Bell Block, Waitara, and Oakura, and tightened on-page targeting around commercial-intent phrases.
  • Strengthened local authority with a focused backlink push through Taranaki business directories.

What We Delivered

4 workstreams · 11 deliverables
01 Local SEO
  • GBP optimisation
  • Citation cleanup
  • Review flow
02 On-Page SEO
  • Service pages
  • Suburb content
  • Keyword targeting
03 Technical SEO
  • LocalBusiness schema
  • Service schema
  • Site restructure
04 Off-Page SEO
  • Directory backlinks
  • Local authority
How We Work

Our SEO Process

A proven methodology that delivered results

01

Keyword Research

We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.

02

Technical SEO Audit

We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.

03

On-Page Optimisation

We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.

04

Link Building Strategy

We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.

Want results like this for your business?

Top 3 local rankings and +143% enquiries for a window cleaner for Clean Windows. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.

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