Qualified Tax & Accounting Leads at $19.30 Each
Qualified accounting leads at $19.30 each through Facebook
The Results
$19.30
Cost Per Lead
The Challenge
This accounting firm had built a healthy book of business through word-of-mouth referrals and wanted to add a predictable paid acquisition channel alongside it. With tax season eight weeks out and capacity to onboard 40 new clients, the goal was to reach self-employed tradies, contractors, and small business owners during the busiest window of the year.
The firm's existing pipeline ran on referrals and a general contact form, so the opportunity was to layer on a measurable, trackable lead system. Success meant filling that capacity with qualified enquiries at a clear, reportable cost.
Our Solution
- Launched a multi-angle Facebook lead generation programme testing three offers in parallel: a tax deduction checklist lead magnet, a direct response free consultation campaign, and a GoHighLevel pre-qualification funnel for business formation enquiries.
- Targeted self-employed tradies, contractors, and small business owners within the firm's service regions.
- Rotated creative variations weekly to stay ahead of ad fatigue.
- Scored every lead on revenue bracket and service need, then routed them into automated email and SMS nurture sequences with direct calendar booking links.
- Tracked attribution from each lead through to closed clients for clear visibility on cost and return.
What We Delivered
01 Facebook Ads 3 deliverables
- Multi-angle campaigns
- Weekly creative testing
- Audience targeting
02 Lead Magnets 3 deliverables
- Tax deduction checklist
- Free consultation offer
- Pre-qualification funnel
03 Lead Nurture 3 deliverables
- Lead scoring
- Email and SMS sequences
- Calendar booking links
04 Tracking 3 deliverables
- Lead attribution
- Cost per lead
- Closed-client reporting
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Want results like this for your business?
Qualified accounting leads at $19.30 each through Facebook for Qualified Tax & Accounting Leads at $19.30 Each. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
Related Case Studies
More results from similar projects
Qualified Rental Appraisals at $54 Each
Qualified rental appraisal leads at $54 each for a Ray White property management team
10.68× ROAS Father's Day Campaign
10.68x return on a Father's Day campaign with a lean budget
Scaling Facebook Ads Profitably at Volume
Scaling Meta ad spend at a steady $16.02 cost per lead
