104 Qualified Tax & Accounting Leads at $19.30 Each
Strategic Facebook lead generation for accounting firm
104
Qualified Leads
$19.30
Cost Per Lead
$2,007
Total Ad Spend
The Challenge
This accounting firm had built a solid book of business entirely through word-of-mouth referrals, but growth had stalled and they were watching online bookkeeping platforms like Hnry and Xero-native competitors chip away at their self-employed client base.
With tax season eight weeks out and capacity to onboard 40 new clients, they had no paid acquisition system, no lead magnet, and no tracking beyond a generic contact form. Every week without a predictable pipeline meant watching potential clients get scooped up by competitors running aggressive tax season campaigns across Meta and Google.
Our Solution
We launched a multi-angle Facebook lead generation programme testing three distinct offers in parallel: a tax deduction checklist lead magnet, a direct response free consultation campaign, and a GoHighLevel pre-qualification funnel for business formation enquiries.
Audience targeting focused on self-employed tradies, contractors, and small business owners within service regions, with creative variations rotated weekly to beat ad fatigue. Every lead was scored on revenue bracket and service need, then routed into automated email and SMS nurture sequences with direct calendar booking links.
Tax season delivered 104 qualified leads at $19. 30 each from $2,007 in ad spend, with clear attribution back to closed clients.
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
The Results
Here's what we achieved for 104 Qualified Tax & Accounting Leads at $19.30 Each
104
Qualified Leads
$19.30
Cost Per Lead
$2,007
Total Ad Spend
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