Windsor Industries
WooCommerce rescue and redesign for casket manufacturer
100+
Products Listed
Premium
Design Quality
SEO
Optimised
The Challenge
Windsor Industries is a respected NZ casket and funeral supplies manufacturer supplying funeral directors across the country with caskets, urns, and embalming consumables.
They were stuck with an unresponsive agency who had let their WooCommerce site fall into disrepair, with broken product pages, a failing checkout, and hosting that repeatedly went down. Funeral directors, who place wholesale orders on short timelines, could not reliably browse the catalogue or submit orders, forcing them to phone through every request and damaging the brand's reputation for reliability.
The previous agency was unreachable, and Windsor needed a partner who could rescue the site, migrate hosting, and rebuild the platform without losing any SKU data.
Our Solution
We migrated the site off the failing host onto reliable NZ-based infrastructure, recovered the product database, and delivered a complete WooCommerce redesign with an elegant dark theme and gold accents appropriate for the funeral industry.
We rebuilt the full catalogue of 100+ products across caskets, urns, and embalming supplies with clean category structure, high-quality imagery, and wholesale-friendly product pages that show trade pricing to logged-in funeral directors. On-page SEO was added for each product line, page speed was rebuilt from scratch, and we set up ongoing managed hosting so the site stays online during critical ordering windows.
Windsor now has a platform that matches the dignity of the industry they serve.
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our SEO Process
The step-by-step approach behind the outcomes
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
The Results
Here's what we achieved for Windsor Industries
100+
Products Listed
Premium
Design Quality
SEO
Optimised
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