Windsor Industries
WooCommerce rebuild for an NZ casket manufacturer
The Challenge
Windsor Industries is a respected New Zealand casket and funeral supplies manufacturer, supplying funeral directors across the country with caskets, urns, and embalming consumables. Funeral directors place wholesale orders on short timelines, so they need a catalogue they can browse and order from at any hour without picking up the phone.
Windsor wanted a WooCommerce platform and hosting setup that stayed reliable during critical ordering windows and protected every SKU in their range. The goal was a site that matched the dignity of the industry they serve and reinforced their reputation for reliability.
Our Solution
- Migrated the site onto reliable New Zealand-based infrastructure and recovered the full product database without losing any SKU data.
- Designed a complete WooCommerce experience with an elegant dark theme and gold accents suited to the funeral industry.
- Rebuilt the catalogue of 100+ products across caskets, urns, and embalming supplies with clean categories, high-quality imagery, and trade pricing shown to logged-in funeral directors.
- Added on-page SEO for each product line and rebuilt page speed from the ground up.
- Set up ongoing managed hosting so the site stays online during critical ordering windows.
What We Delivered
01 Web Design 3 deliverables
- WooCommerce redesign
- Dark gold theme
- Wholesale product pages
02 Catalogue Build 3 deliverables
- 100+ products
- Category structure
- Trade pricing
03 Hosting & Migration 3 deliverables
- NZ hosting migration
- Database recovery
- Managed hosting
04 Performance & SEO 3 deliverables
- On-page SEO
- Page speed rebuild
- Product optimisation
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our SEO Process
The step-by-step approach behind the outcomes
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
Built with
The finished website
A closer look at the build
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