Specialised Roading Equipment
Website rebuild for Australian market expansion
25+
Pages Built
100%
Mobile Friendly
SEO
Optimised
The Challenge
Specialised Roading Equipment, a Hamilton-based manufacturer of bitumen sprayers with 25+ years experience and 300+ machines across Australasia, needed a professional website to support their expansion into the Australian market.
Our Solution
Delivered a modern, mobile-friendly website built for conversions with SEO optimisation, showcasing their equipment range, case studies, and establishing credibility for the Australian market.
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our SEO Process
A proven methodology that delivered results
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
The Results
Here's what we achieved for Specialised Roading Equipment
25+
Pages Built
100%
Mobile Friendly
SEO
Optimised
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