GetATaxi
+643% organic traffic with new website + SEO
The Results
+643%
Organic Traffic
Top 10
Airport Transfer Terms
Organic Growth After Launch
From a standing start at launch to 265 organic sessions a month within five months, all from new organic search visibility.
Organic Search sessions in the GetATaxi GA4 property, across the growth phase of our engagement.
The Challenge
GetATaxi competes in one of Auckland's most crowded markets. Rideshare apps like Uber, Ola, and Zoomy own the on-demand space, while established names like Corporate Cabs and Co-op hold the airport ranks and phone-book traffic.
The real opportunity sat with a specific, high-value customer: corporate clients and travellers who want to pre-book a fixed-fare airport transfer rather than gamble on surge pricing. To win them, GetATaxi needed to own searches like 'taxi to Auckland airport' and 'pre-book airport transfer Auckland', then turn that visibility into direct bookings rather than leaning on repeat customers and referrals.
Our Solution
- We built a fast, conversion-focused website with a clear booking flow, transparent fixed-fare pricing, and dedicated pages for airport transfers, corporate accounts, and suburban pickups.
- We then ran a full local SEO programme targeting Auckland transport searches, with service-area pages for every major suburb and terminal.
- We added LocalBusiness and Service schema, rebuilt the Google Business Profile with proper categories, photos, and review prompts, and earned backlinks from NZ travel and business directories.
- The result is consistent organic traffic for airport-transfer and pre-book taxi searches across Auckland, feeding bookings that no longer lean on referrals alone.
What We Delivered
01 Strategy 3 deliverables
- Keyword research
- Competitor analysis
- Local search strategy
02 Website 3 deliverables
- Conversion-focused design
- Fast responsive build
- Booking-ready pages
03 SEO 4 deliverables
- On-page optimisation
- Service-area pages
- LocalBusiness schema
- Backlink building
04 Local & Tracking 3 deliverables
- Google Business Profile
- GA4 setup
- Search Console
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our SEO Process
The step-by-step approach behind the outcomes
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
Built with
The finished website
A closer look at the build
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