GetATaxi
+643% organic traffic with new website + SEO
The headline result
+643%
Organic Traffic from a cold start
+643%
Organic Traffic
Top 10
Airport Transfer Terms
Live
Booking Channel
The Challenge
GetATaxi is an Auckland taxi and airport transfer operator trying to win bookings in a market where Uber, Ola, and Zoomy dominate the app space, and legacy taxi brands like Corporate Cabs and Co-op own the phone-book and airport rank traffic.
They had no website, no organic footprint, and zero visibility for searches like 'taxi to Auckland airport' or 'pre-book airport transfer Auckland'. Corporate clients and travellers who specifically want to pre-book a fixed-fare taxi (rather than surge-priced rideshare) were finding competitors first.
Without organic traffic, every lead depended on repeat customers and referrals, which caps growth.
Our Solution
We built a modern, conversion-focused website with a clear booking flow, transparent fixed-fare pricing, and dedicated landing pages for airport transfers, corporate accounts, and suburban pickups.
On top of that, we ran a full SEO programme targeting Auckland transport intent keywords, built out service-area pages for each major suburb and terminal, and implemented LocalBusiness and Service schema to win rich results. Google Business Profile was rebuilt with proper categories, photos, and review prompts, and we earned backlinks from NZ travel and business directories.
The site now wins consistent organic traffic for airport transfer and pre-book taxi searches across Auckland — visibility that did not exist before, and which now feeds bookings independent of repeat business and referrals.
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our SEO Process
The step-by-step approach behind the outcomes
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
The Results
Here's what we achieved for GetATaxi
+643%
Organic Traffic
Top 10
Airport Transfer Terms
Live
Booking Channel
Want results like this for your business?
+643% organic traffic with new website + SEO for GetATaxi. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
Related Case Studies
More results from similar projects
