Local Service · Home Services

Window Cleaning Leads at $12.49, Sustained 30 Months

A window cleaning business held a steady stream of leads at $12.49 each for two and a half years on Google Ads

Google Ads Search Advertising Lead Generation Local Targeting

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The Results

$12.49

Cost per lead

390+

Leads over 30 months

The Challenge

A local window, gutter and solar-panel cleaning business needed a dependable source of enquiries it could rely on month after month, not a burst that fizzled once the novelty wore off. Home-services demand is seasonal and the service area is geographically tight, so the account had to stay efficient across quiet and busy months alike without the cost per lead drifting upward over time.

Our Solution

Ran focused Search campaigns around residential window, gutter and solar-panel cleaning intent, kept the targeting to a tight local radius, and structured ad groups by service so each ad spoke directly to the job being searched for.
Wired form and call tracking to a real cost-per-lead figure, pruned wasted spend with negative keywords, and adjusted budgets seasonally.
The result was a lead source held to $12.
49 per lead consistently across 30 straight months.

What We Delivered

✦ 3 workstreams · 8 deliverables

01 Search Campaigns 3 deliverables

Window / gutter / solar intent
Service-split ad groups
Tight local radius

02 Tracking 2 deliverables

Form + call tracking
Cost-per-lead reporting

03 Longevity 3 deliverables

Seasonal budgets
Negative keyword upkeep
30 months of optimisation

How We Work

Our Paid Ads Process

A proven methodology that delivered results

Campaign Strategy

We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.

Audience Research

We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.

Ad Creative & Copy

We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.

Optimisation & Scaling

We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.

Built with

Google Ads

Want results like this for your business?

A window cleaning business held a steady stream of leads at $12.49 each for two and a half years on Google Ads for Window Cleaning Leads at $12.49, Sustained 30 Months. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.

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info@lucidmedia.co.nz +64 27 582 4369