+ Local Service · Home Services
Leads at $12.49 each sustained across 30 months for a window cleaning business
Steady enquiries through quiet months and busy ones alike
Client
Confidential
Industry
Local Service · Home Services
Services
Google Ads, Search Advertising, Lead Generation, Local Targeting
01
Challenge
A local window, gutter and solar-panel cleaning business needed a dependable source of enquiries it could rely on month after month, not a burst that fizzled once the novelty wore off. Home-services demand is seasonal and the service area is geographically tight, so the account had to stay efficient across quiet and busy months alike without the cost per lead drifting upward over time.
02
Approach
Ran focused Search campaigns around residential window, gutter and solar-panel cleaning intent, kept the targeting to a tight local radius, and structured ad groups by service so each ad spoke directly to the job being searched for. Wired form and call tracking to a real cost-per-lead figure, pruned wasted spend with negative keywords, and adjusted budgets seasonally.
The result was a lead source held to $12. 49 per lead consistently across 30 straight months.
03
What we delivered
Search Campaigns
- Window / gutter / solar intent
- Service-split ad groups
- Tight local radius
Tracking
- Form + call tracking
- Cost-per-lead reporting
Longevity
- Seasonal budgets
- Negative keyword upkeep
- 30 months of optimisation
Built with
04
Results
$12.49
Cost per lead
390+
Leads over 30 months
Want results like this for your business?
Steady enquiries through quiet months and busy ones alike. Tell us about your business and we will show you what we can do for you.
