Blended Leads at $19 Across Google and Meta
Blended car grooming leads at $19, Meta down to $9.41
The Results
13%
Google Search CTR
$38.50
Cost Per Lead
The Challenge
Turbo and Shine is a Hamilton car grooming and detailing studio offering everything from basic interior cleans through to ceramic coating and paint correction. When we audited the account in February, two budget capped campaigns over 90 days were generating confirmed form leads at roughly $165 each once unreliable call tracking conversions were excluded, leaving clear room to grow volume and lower cost.
The homepage carried no pricing, so visitors often left to compare elsewhere, and there was no dedicated campaign for ceramic coating, the highest margin service on the menu. Meta also sat untapped despite car grooming being one of the most visual, high engagement categories on Facebook and Instagram.
Our Solution
- Rebuilt the paid acquisition stack across both Google and Meta to lift confirmed lead volume and cut cost per lead.
- Launched a new Hamilton search campaign at $45 per day with four tightly themed ad groups: Car Grooming, Car Detailing, Interior Cleaning, and Paint Protection.
- Pointed each ad group to a dedicated grooming landing page with conversion tracking, Clarity heatmaps, and a lead capture form.
- Added a 6am to 10pm ad schedule and four negative keywords to remove overnight waste and filter intent mismatches.
- Launched a $25 per day Meta lead form campaign using native Instant Forms and before and after creative from the studio, which became the strongest single campaign in the portfolio.
What We Delivered
01 Google Ads 4 deliverables
- Search campaign rebuild
- Themed ad groups
- Negative keywords
- Ad scheduling
02 Meta Ads 3 deliverables
- Lead form campaign
- Instant Forms setup
- Before and after creative
03 Landing Pages 2 deliverables
- Dedicated grooming page
- Lead capture form
04 Tracking and CRO 3 deliverables
- Conversion tracking
- Call tracking
- Clarity heatmaps
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Our Funnel Building Process
The step-by-step approach behind the outcomes
Funnel Strategy
We designed a conversion funnel aligned with your customer journey, mapping each touchpoint to maximise engagement.
Landing Page Design
We created high-converting landing pages with compelling copy, clear CTAs, and optimised user experience.
Lead Magnet Creation
We developed valuable lead magnets to attract prospects and incentivise them to share their contact details.
Automation Setup
We set up email sequences and follow-up automation to nurture leads and guide them toward conversion.
Want results like this for your business?
Blended car grooming leads at $19, Meta down to $9.41 for Blended Leads at $19 Across Google and Meta. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
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