A Google and Meta rebuild that cut cost per lead for Turbo & Shine

Turbo and Shine is a Hamilton car grooming and detailing studio offering everything from basic interior cleans through to ceramic coating and paint correction. When we audited the account in February, two budget capped campaigns over 90 days were generating confirmed form leads at roughly $165 each once unreliable call tracking conversions were excluded, leaving clear room to grow volume and lower cost.

The homepage carried no pricing, so visitors often left to compare elsewhere, and there was no dedicated campaign for ceramic coating, the highest margin service on the menu. Meta also sat untapped despite car grooming being one of the most visual, high engagement categories on Facebook and Instagram.

Rebuilt the paid acquisition stack across both Google and Meta to lift confirmed lead volume and cut cost per lead. Launched a new Hamilton search campaign at $45 per day with four tightly themed ad groups: Car Grooming, Car Detailing, Interior Cleaning, and Paint Protection.

Pointed each ad group to a dedicated grooming landing page with conversion tracking, Clarity heatmaps, and a lead capture form. Added a 6am to 10pm ad schedule and four negative keywords to remove overnight waste and filter intent mismatches.

Launched a $25 per day Meta lead form campaign using native Instant Forms and before and after creative from the studio, which became the strongest single campaign in the portfolio.