Blended Leads at $19 Across Google and Meta
Hamilton car grooming brand goes from $165 per form lead to $19, with Meta running at $9.41
The headline result
$9.41
Meta cost per lead on $25 per day, an 88% drop from baseline
$19.16
Blended Cost Per Lead
$9.41
Meta Cost Per Lead
88%
CPL Reduction
The Challenge
Turbo & Shine is a Hamilton car grooming and detailing studio offering everything from basic interior cleans through to ceramic coating and paint correction.
When we audited the account in February the situation was tough. Two budget capped campaigns over 90 days were producing only a trickle of confirmed form leads at roughly $165 per form fill once unreliable call tracking conversions were excluded.
A competitor, Fine Shine Car Wash, was steadily eating impression share. Pricing was nowhere on the homepage so visitors bounced to compare elsewhere, and there was no dedicated campaign for ceramic coating which is the highest margin service in the entire menu.
The Meta side of the account was effectively dormant despite car grooming being one of the most visual, high-engagement service categories on Facebook and Instagram.
Our Solution
We rebuilt the entire paid acquisition stack across both channels.
On Google a new search campaign, LM | Search | Turbo & Shine Car Grooming | Hamilton, replaced the legacy structure at $45 per day with four tightly themed ad groups (Car Grooming, Car Detailing, Interior Cleaning, Paint Protection) each pointing to a dedicated grooming landing page on go. turboandshine.
co. nz with conversion tracking, Clarity heatmaps, and a lead capture form.
Account level call tracking was added on 6 April. On 11 April we layered in an ad schedule of 6am to 10pm to kill overnight wasted spend plus four new negatives ("car wash", "drive through", "self service", "back to zero") to filter intent mismatches.
On Meta we launched a $25 per day lead form campaign with native Instant Forms feeding straight into the workflow and creative built around the visual before-and-after work that already existed in the studio. Inside the next 30 day window the account produced a strong volume of leads at a $19.
16 blended cost per lead, an 88% reduction from the audit baseline. Google delivered leads at $42.
77 cost per lead with a click through rate of 16. 14%, and Meta delivered the bulk of the volume at $9.
41 each, making it the strongest single campaign in the portfolio.
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Our Funnel Building Process
The step-by-step approach behind the outcomes
Funnel Strategy
We designed a conversion funnel aligned with your customer journey, mapping each touchpoint to maximise engagement.
Landing Page Design
We created high-converting landing pages with compelling copy, clear CTAs, and optimised user experience.
Lead Magnet Creation
We developed valuable lead magnets to attract prospects and incentivise them to share their contact details.
Automation Setup
We set up email sequences and follow-up automation to nurture leads and guide them toward conversion.
The Results
Here's what we achieved for Blended Leads at $19 Across Google and Meta
$19.16
Blended Cost Per Lead
$9.41
Meta Cost Per Lead
88%
CPL Reduction
Want results like this for your business?
Hamilton car grooming brand goes from $165 per form lead to $19, with Meta running at $9.41 for Blended Leads at $19 Across Google and Meta. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
Related Case Studies
More results from similar projects
10.68× ROAS Father's Day Campaign
A standout 10.68x return from a deliberately lean budget
Scaling Facebook Ads Profitably at Volume
Consistent performance at volume with $16.02 cost per lead
Plumbing Leads for Just $7.21 Each
High-volume lead generation for local trades
