Workshop Leads at $22.56 Each from One Search Campaign
Hamilton diesel specialist replaces 30+ scattered campaigns with one focused search engine for bookings
The headline result
$22.56
cost per workshop lead down from $50+ in the audit period
Steady
Workshop Leads
$22.56
Cost Per Lead
7.92%
Click-Through Rate
The Challenge
Turbo & Diesel Automotive Services is a Hamilton based workshop offering WOFs, diesel repairs, fuel injection servicing, and commercial vehicle work.
When we audited the account in February the spend was scattered across more than 30 legacy campaigns built by a previous agency, most of them running broad match keywords on tiny daily budgets, with no negative keyword discipline and ads pointing to the homepage instead of service-specific pages. The audit period showed roughly $1,936 of spend over 90 days, healthy click-through rates on paper, but a real cost per confirmed form lead north of $50 once call tracking noise was stripped out.
Both main campaigns were budget capped during peak hours, 87. 9% of traffic was mobile yet the lead form sat below the fold, and high-intent searches like fleet servicing and diesel specialist work had no dedicated campaign at all.
The account was busy without being productive, which is the worst position a paid media account can sit in.
Our Solution
We took over the account on 1 March and rebuilt it from a clean slate.
The 30 plus PPC Hero campaigns were paused, three dedicated landing pages were built on a fast Vercel hosted subdomain at go. turbodiesel.
co. nz covering Car Servicing, Diesel Repairs, and WOF, each one with conversion tracking, Microsoft Clarity heatmaps, and Formspree lead capture.
A single search campaign, LM | Search | Turbo Diesel Services | Hamilton, was built at $55 per day with three tightly themed ad groups using only phrase and exact match keywords, dedicated negative keyword lists from day one, and ad copy written specifically for each ad group. Account level call tracking was added so every click to call was attributed properly.
Eleven days into April we layered in an optimisation pass adding four new negatives (world of tyres, pukekohe, buying, brake and clutch) and a tablet bid adjustment of negative 90% after the first 30 days of search term data showed those segments wasting budget. The result was a steady flow of workshop leads in the next 30 day window at $22.
56 cost per lead, a 7. 92% click through rate well above the 4% automotive benchmark, and brand searches like "turbo and diesel hamilton" starting to appear in the converting search terms which signals local awareness pulling through.
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Our Funnel Building Process
The step-by-step approach behind the outcomes
Funnel Strategy
We designed a conversion funnel aligned with your customer journey, mapping each touchpoint to maximise engagement.
Landing Page Design
We created high-converting landing pages with compelling copy, clear CTAs, and optimised user experience.
Lead Magnet Creation
We developed valuable lead magnets to attract prospects and incentivise them to share their contact details.
Automation Setup
We set up email sequences and follow-up automation to nurture leads and guide them toward conversion.
The Results
Here's what we achieved for Workshop Leads at $22.56 Each from One Search Campaign
Steady
Workshop Leads
$22.56
Cost Per Lead
7.92%
Click-Through Rate
Want results like this for your business?
Hamilton diesel specialist replaces 30+ scattered campaigns with one focused search engine for bookings for Workshop Leads at $22.56 Each from One Search Campaign. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
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