Workshop Leads at $22.56 Each from One Search Campaign
Workshop leads at $22.56 each from one focused search campaign
The Results
$22.56
Cost Per Lead
7.92%
Click-Through Rate
The Challenge
Turbo & Diesel Automotive Services is a Hamilton workshop offering WOFs, diesel repairs, fuel injection servicing, and commercial vehicle work. When we audited the account in February, spend was spread across more than 30 legacy campaigns, with roughly $1,936 of spend over 90 days and a real cost per confirmed form lead north of $50 once call tracking noise was stripped out.
Both main campaigns were budget capped during peak hours, 87. 9% of traffic was mobile yet the lead form sat below the fold, and high-intent searches like fleet servicing and diesel specialist work had no dedicated campaign.
The opportunity was to consolidate a busy account into one focused engine for bookings.
Our Solution
- Rebuilt the account from a clean slate on 1 March, pausing the 30 plus legacy campaigns.
- Built three dedicated landing pages on a fast Vercel hosted subdomain covering Car Servicing, Diesel Repairs, and WOF, each with conversion tracking, Microsoft Clarity heatmaps, and Formspree lead capture.
- Launched a single Hamilton search campaign at $55 per day with three tightly themed ad groups using only phrase and exact match keywords, dedicated negative keyword lists, and ad copy written for each ad group.
- Added account level call tracking so every click to call was attributed properly.
- Layered in an optimisation pass after 30 days of search term data, adding four new negatives and a tablet bid adjustment of negative 90% to cut wasted spend.
What We Delivered
01 Account Rebuild 3 deliverables
- Legacy campaign audit
- Account restructure
- Single search campaign
02 Keyword Strategy 3 deliverables
- Phrase and exact match
- Negative keyword lists
- Themed ad groups
03 Landing Pages 3 deliverables
- Three service pages
- Mobile-first design
- Formspree lead capture
04 Tracking & Optimisation 3 deliverables
- Conversion tracking
- Call tracking
- Bid adjustments
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Our Funnel Building Process
The step-by-step approach behind the outcomes
Funnel Strategy
We designed a conversion funnel aligned with your customer journey, mapping each touchpoint to maximise engagement.
Landing Page Design
We created high-converting landing pages with compelling copy, clear CTAs, and optimised user experience.
Lead Magnet Creation
We developed valuable lead magnets to attract prospects and incentivise them to share their contact details.
Automation Setup
We set up email sequences and follow-up automation to nurture leads and guide them toward conversion.
Built with
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