+ Trekway Shuttle
Trekway Shuttle: 28% of ad visitors now request a quote
A new website, rebuilt tracking and one campaign built around quote requests
Client
Trekway Shuttle
Industry
Transport
Services
Google Ads, Web Design, Conversion Tracking, Lead Generation
01
Challenge
Trekway Shuttle runs private airport transfers and shuttles between Auckland Airport, Hamilton, Rotorua, Taupō and the Bay of Plenty. Its website had been rebuilt several times, and each rebuild broke the conversion tracking its Google Ads relied on.
Google could no longer tell which clicks turned into quote requests, so it was bidding blind across several overlapping campaigns that competed for the same searches. By the time Trekway came to us, the ads had been paused.
02
Approach
We audited the account the night Trekway got in touch and sent a recovery plan before morning. We then launched a new, conversion-focused website on Trekway's own domain, with a two-step quote form on every page: trip details first, contact details second, and the phone number always in reach.
Every page carries identical tracking, so a future edit cannot quietly break it. In Google Ads we made one verified quote request the account's single goal, consolidated the overlapping campaigns into one Performance Max campaign, and switched ads back on only once that conversion was confirmed recording.
Old page addresses were redirected to their new equivalents so existing links and rankings kept working.
"Everything was turned around in less than 24 hours. After the frustration we had experienced with the previous digital company, seeing results that quickly was honestly incredible."
03
What we delivered
Google Ads
- Overnight audit and recovery plan
- Campaigns consolidated to one
- Performance Max relaunch
Website
- New conversion-focused site
- Two-step quote form
- Regional airport route pages
Tracking
- One verified quote-request conversion
- Call tracking on phone taps
- Every lead tied to its source
Launch
- Domain cutover
- Old URLs redirected
- Tracking verified before ads went live
Built with
04
Results
400+
Quote requests in the first three weeks
28%
Of Google Ads visitors request a quote
+47%
More quote requests a day than the previous best month
+22%
Higher ad click-through rate
Want results like this for your business?
A new website, rebuilt tracking and one campaign built around quote requests. Tell us about your business and we will show you what we can do for you.
