The Sonder Collective
A booking-ready home base for viral wedding creators
The Challenge
The Sonder Collective is a wedding content studio founded by Sukhman Khosa and Jasmine Judge, creating same-day reels and social-first video for couples across New Zealand and Australia. Their discovery happened on Instagram, where viral reels drew plenty of DMs from interested couples.
The goal was to give those couples a clear path from a reel to a booking, with packages, pricing, and availability in one place. They wanted a home base that carried the energy of their Instagram grid while guiding browsers toward an enquiry.
Our Solution
- Designed a visually-driven site around autoplay reels, full-bleed imagery, and a palette matched to their Instagram grid.
- Laid out service packages with clear inclusions and indicative pricing so couples can self-qualify before they enquire.
- Built a single-step booking flow that captures wedding date, location, and package interest.
- Optimised for mobile first, lazy-loading videos and compressing hero assets to keep load times under two seconds.
- Added LocalBusiness and Service structured data to support visibility for wedding content creator searches in New Zealand.
What We Delivered
01 Web Design 3 deliverables
- Visual design system
- Reel-led layout
- Brand palette match
02 Booking Experience 3 deliverables
- Single-step enquiry
- Package selector
- Indicative pricing
03 Performance 3 deliverables
- Mobile-first build
- Lazy-loaded video
- Sub-two-second loads
04 Search Visibility 3 deliverables
- LocalBusiness schema
- Service schema
- On-page SEO
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Built with
The finished website
A closer look at the build
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