+ Local Service · Transport
Over 5,000 bookings at $3.42 each for a taxi and airport transfer operator
High-volume bookings that kept per-ride economics healthy
Client
Confidential
Industry
Local Service · Transport
Services
Google Ads, Search Advertising, Lead Generation, Local Targeting
01
Challenge
A New Zealand taxi and airport-transfer operator needed a steady, high-volume stream of bookings at a cost that kept per-ride economics healthy. The market is competitive and price-sensitive, with rideshare apps and other local firms all bidding on the same high-intent searches, so every dollar of ad spend had to pull its weight against a low average booking value.
02
Approach
Built tightly themed Search campaigns around the exact moments people book, from airport transfers and maxi/van runs to suburb-level taxi searches, and structured ad groups so each search met an ad and landing experience that matched it. Layered in call tracking and booking conversion tracking so every dollar tied back to a real ride, ran an aggressive negative-keyword list to cut tyre-kicker traffic, and bid to a target cost per booking rather than clicks.
Adjusted budgets by time of day and demand pattern to catch peak booking windows.
03
What we delivered
Search Campaigns
- Airport-transfer intent
- Suburb-level taxi terms
- Themed ad groups
Tracking
- Call tracking
- Booking conversions
- Cost-per-booking bidding
Efficiency
- Negative keyword lists
- Dayparting
- Demand-based budgets
Built with
04
Results
$3.42
Cost per booking
5,000+
Bookings from Google Ads
Want results like this for your business?
High-volume bookings that kept per-ride economics healthy. Tell us about your business and we will show you what we can do for you.
