Taxi Bookings at $3.42 Each with Google Ads
A taxi and airport-transfer operator booked over 5,000 rides at $3.42 each on Google Ads
The Results
$3.42
Cost per booking
5,000+
Bookings from Google Ads
The Challenge
A New Zealand taxi and airport-transfer operator needed a steady, high-volume stream of bookings at a cost that kept per-ride economics healthy. The market is competitive and price-sensitive, with rideshare apps and other local firms all bidding on the same high-intent searches, so every dollar of ad spend had to pull its weight against a low average booking value.
Our Solution
- Built tightly themed Search campaigns around the exact moments people book, from airport transfers and maxi/van runs to suburb-level taxi searches, and structured ad groups so each search met an ad and landing experience that matched it.
- Layered in call tracking and booking conversion tracking so every dollar tied back to a real ride, ran an aggressive negative-keyword list to cut tyre-kicker traffic, and bid to a target cost per booking rather than clicks.
- Adjusted budgets by time of day and demand pattern to catch peak booking windows.
What We Delivered
01 Search Campaigns 3 deliverables
- Airport-transfer intent
- Suburb-level taxi terms
- Themed ad groups
02 Tracking 3 deliverables
- Call tracking
- Booking conversions
- Cost-per-booking bidding
03 Efficiency 3 deliverables
- Negative keyword lists
- Dayparting
- Demand-based budgets
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Built with
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A taxi and airport-transfer operator booked over 5,000 rides at $3.42 each on Google Ads for Taxi Bookings at $3.42 Each with Google Ads. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
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