Tactics Sports Bar
Online ordering website for an East Auckland sports bar
The Challenge
Tactics Sports Bar and Gaming is a multi-purpose venue in Highland Park, East Auckland, combining a sports bar, pokies gaming room, and full kitchen, with a strong local reputation across the Pakuranga and Howick catchment. Big match days for rugby, UFC, and Premier League drive the bulk of revenue, so capturing that game-day demand online was a clear opportunity.
Plenty of punters search for a sports bar in Howick or somewhere to watch the All Blacks in Highland Park, and the venue wanted to be the obvious choice for them. The goal was to give a well-loved local venue a discoverable digital home that matched its game-day energy, with room to promote fixtures, reserve tables, and capture pre-orders.
Our Solution
- Designed a dark-themed site with bold typography, match fixture modules, and photography of the gaming lounge and kitchen to capture the late-night atmosphere.
- Added table booking so punters can reserve a spot before kickoff.
- Integrated online ordering for the kitchen menu so customers can order from their seat or for pickup.
- Optimised local SEO around East Auckland intent keywords with LocalBusiness schema and Google Business Profile sync.
- Built location-specific landing content for Highland Park, Howick, and Pakuranga to turn casual searches into booked tables.
What We Delivered
01 Web Design 3 deliverables
- Dark themed build
- Match fixture modules
- Venue photography
02 Booking and Ordering 3 deliverables
- Online table booking
- Kitchen menu ordering
- Pickup orders
03 Local SEO 3 deliverables
- Intent keyword targeting
- LocalBusiness schema
- Google Business sync
04 Location Content 3 deliverables
- Highland Park
- Howick
- Pakuranga
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our SEO Process
The step-by-step approach behind the outcomes
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
The finished website
A closer look at the build
Want results like this for your business?
Online ordering website for an East Auckland sports bar for Tactics Sports Bar. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
Related Case Studies
More results from similar projects
