+182% more search visibility for JunkBoss

JunkBoss is a Tauranga waste removal and demolition crew with more than 160 Google reviews and over 1,000 satisfied customers across the Bay of Plenty. They operate in a busy market alongside skip bin operators, franchised rubbish removal brands, and classified advertisers, where most jobs come from same-day or next-day searches that reward speed, trust, and transparent pricing.

Their goal was an online presence that matched their reputation, so prospects searching terms like "rubbish removal Tauranga" or "demolition Mount Maunganui" would find them first. The opportunity was to convert that strong word-of-mouth standing into visible search results and qualified leads.

Built a conversion-focused website that places the review count, service guarantees, and before-and-after job photos above the fold so visitors see the social proof straight away. Structured service pages around buyer intent: house clearouts, commercial strip-outs, demolition, green waste, and hoarder cleanups, each with pricing guidance and call CTAs.

Optimised the Google Business Profile and added LocalBusiness schema to strengthen local search signals. Created geo-targeted landing pages for Tauranga, Mount Maunganui, Papamoa, and Te Puke, then earned citations on New Zealand trade directories.

Lifted the site into the top 3 for core commercial keywords across the Bay of Plenty.