+ E-commerce · Beauty & Skincare
8x ROAS in the best month on Google Shopping for a skincare and beauty retailer
A consistently profitable channel, not just a one-off good month
Client
Confidential
Industry
E-commerce · Beauty & Skincare
Services
Google Shopping, Performance Max, Google Ads, eCommerce Marketing
01
Challenge
A New Zealand skincare and beauty retailer wanted Google Shopping to become a reliable, profitable acquisition channel rather than an on-and-off experiment. The catalogue was large and fast-moving, competition on branded skincare terms was fierce, and spend needed to stay tightly tied to return so the channel could scale without eroding margin.
02
Approach
Built a Google Shopping account structured around product margin and search intent, with a clean feed, tight product grouping, and priority bidding that pushed budget toward the SKUs that actually converted. Layered in Performance Max to capture demand across Search, Shopping and YouTube inventory, seeded with the best-selling product images and audience signals from existing customers.
Tracked revenue back to the product through server-side conversion tracking, then adjusted bids and budgets weekly against ROAS rather than clicks.
03
What we delivered
Google Shopping
- Feed optimisation
- Margin-based grouping
- Priority bidding
Performance Max
- Asset groups
- Audience signals
- Search + Shopping + YouTube
Measurement
- Server-side conversion tracking
- ROAS-based optimisation
Built with
04
Results
8x
Return on ad spend in the best month
5-6x
Consistent monthly ROAS at scale
Want results like this for your business?
A consistently profitable channel, not just a one-off good month. Tell us about your business and we will show you what we can do for you.
