8x ROAS on Google Shopping for a Skincare & Beauty Store
A skincare and beauty retailer hit 8x ROAS in its best month on Google Shopping
The Results
8x
Return on ad spend in the best month
5-6x
Consistent monthly ROAS at scale
The Challenge
A New Zealand skincare and beauty retailer wanted Google Shopping to become a reliable, profitable acquisition channel rather than an on-and-off experiment. The catalogue was large and fast-moving, competition on branded skincare terms was fierce, and spend needed to stay tightly tied to return so the channel could scale without eroding margin.
Our Solution
- Built a Google Shopping account structured around product margin and search intent, with a clean feed, tight product grouping, and priority bidding that pushed budget toward the SKUs that actually converted.
- Layered in Performance Max to capture demand across Search, Shopping and YouTube inventory, seeded with the best-selling product images and audience signals from existing customers.
- Tracked revenue back to the product through server-side conversion tracking, then adjusted bids and budgets weekly against ROAS rather than clicks.
What We Delivered
01 Google Shopping 3 deliverables
- Feed optimisation
- Margin-based grouping
- Priority bidding
02 Performance Max 3 deliverables
- Asset groups
- Audience signals
- Search + Shopping + YouTube
03 Measurement 2 deliverables
- Server-side conversion tracking
- ROAS-based optimisation
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Built with
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