Qualified rental appraisal leads at $54 each for a Ray White property management team

Ray White Austar Property Services runs a property management business across Auckland, where winning a new management contract almost always starts with a landlord requesting a rental appraisal. The account had been running on a fragmented earlier setup that spent heavily for thin results, around $99 per lead blended, with individual campaigns burning over $1,300 to produce just two leads and another spending more than $1,200 on a single conversion.

Too much budget was going to broad and competitor terms that rarely turned into enquiries. The goal was to rebuild the account around genuine rental-appraisal intent and bring the cost per qualified lead down to something that scales.

Rebuilt the account into a single, tightly-targeted Search campaign on a Maximize Conversions strategy, focused on high-intent rental-appraisal queries like "rental appraisal Auckland" and "how much could I rent my house for". Paired it with a dedicated, conversion-focused rental appraisal landing page offering a free, no-obligation, data-driven appraisal, with the lead form above the fold and trust signals (4.

8 Google rating, Auckland-wide coverage, 30+ years experience) front and centre. Set a single clean conversion action for lead-form submissions so every dollar is measured against real enquiries, and cut the campaigns that were draining budget on near-zero conversions.