Qualified Rental Appraisals at $54 Each

Ray White Austar Property Services runs a property management business across Auckland, where winning a new management contract almost always starts with a landlord requesting a rental appraisal. The account had been running on a fragmented earlier setup that spent heavily for thin results, around $99 per lead blended, with individual campaigns burning over $1,300 to produce just two leads and another spending more than $1,200 on a single conversion. Too much budget was going to broad and competitor terms that rarely turned into enquiries. The goal was to rebuild the account around genuine rental-appraisal intent and bring the cost per qualified lead down to something that scales.