Pots of Joy
WooCommerce migration for Auckland plant nursery
200+
Products Listed
100%
Mobile Friendly
SEO
Optimised
The Challenge
Pots of Joy is a family-run plant nursery in Kingseat, South Auckland, supplying indoor plants, outdoor specimens, and pots to both retail walk-ins and wholesale landscapers across the region.
Their previous website was built on a rigid template platform with no real product catalogue, no stock management, and no way to show different pricing for wholesale customers. Every order came through a contact form that the owners then had to quote manually, invoice separately, and arrange shipping for over the phone.
As the nursery grew past 200 product lines and started attracting online buyers from outside the Auckland region, the manual process was eating into propagation and customer-facing time.
Our Solution
We migrated the entire business onto WordPress with WooCommerce, architected the product catalogue with proper categories, attributes, and variations covering plant size, pot colour, and species, and set up regional shipping zones with live courier rates for North Island delivery.
We built a wholesale customer role with automatic trade pricing, bulk-order minimums, and tax display rules, plus a clean modern storefront that shows off the plants with large photography and plant-care information. On-page SEO was tuned for local plant-buying keywords with LocalBusiness schema and optimised category pages, and the site was built mobile-first so customers browsing on their phones in garden centres can order directly.
The nursery now runs 200+ products online with a streamlined fulfilment workflow.
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our SEO Process
The step-by-step approach behind the outcomes
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
The Results
Here's what we achieved for Pots of Joy
200+
Products Listed
100%
Mobile Friendly
SEO
Optimised
Related Case Studies
More results from similar projects
Want results like these?
Let's discuss how we can deliver similar outcomes for your business.
