Pots of Joy
A WooCommerce store for an Auckland plant nursery
The Challenge
Pots of Joy is a family-run plant nursery in Kingseat, South Auckland, supplying indoor plants, outdoor specimens, and pots to both retail walk-ins and wholesale landscapers across the region. With the range past 200 product lines and online buyers arriving from outside Auckland, the team wanted a store that could take orders directly rather than through a contact form that owners quoted, invoiced, and arranged shipping for by phone.
They also needed one catalogue that could serve retail customers and wholesale landscapers, each with their own pricing. The goal was a store that freed up time for propagation and customers while presenting the full range online.
Our Solution
- Migrated the business onto WordPress with WooCommerce, structuring the catalogue with categories, attributes, and variations for plant size, pot colour, and species.
- Configured regional shipping zones with live courier rates for North Island delivery.
- Built a wholesale customer role with automatic trade pricing, bulk-order minimums, and tax display rules.
- Designed a clean storefront with large photography and plant-care information so the range shows at its best.
- Tuned on-page SEO for local plant-buying keywords, added LocalBusiness schema, and built the site mobile-first for customers ordering from their phones.
What We Delivered
01 Platform Migration 3 deliverables
- WordPress build
- WooCommerce setup
- Catalogue structure
02 Store Configuration 3 deliverables
- Product variations
- Wholesale pricing
- Regional shipping zones
03 Storefront Design 3 deliverables
- Mobile-first layout
- Product photography
- Plant-care content
04 Search Optimisation 3 deliverables
- Local keyword tuning
- LocalBusiness schema
- Category pages
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our SEO Process
The step-by-step approach behind the outcomes
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
Built with
The finished website
A closer look at the build
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