A landing page for every loan product for Lendy

Lendy is a New Zealand consumer lender acquiring borrowers across a range of loan products, including personal loans, car loans, motorbike loans, boat loans, debt consolidation, and renovation loans. The goal was to match each paid search and social campaign to the intent behind it, since someone searching for a renovation loan responds to a renovation-specific experience rather than a single generic apply page.

Matching one experience to one campaign also gives Google Quality Score and Meta relevance signals more to work with across such different borrowing use cases. Lendy wanted a dedicated page for each product that spoke to the borrower's purpose, likely amount, and approval questions.

Built a dedicated landing page ecosystem on Astro at apply. lendy.

co. nz with one tightly scoped page for each loan product.

Led every page with product-specific copy and imagery so the experience matched the campaign that drove the click. Tailored qualifying questions on each page to the typical borrow amounts and purposes for that vertical.

Converted each page to an application form designed for mobile completion, with a shared thank-you page handling post-submission. Deployed the ecosystem independently from the main brand site so marketing can iterate and ship without platform bottlenecks.