Lendy Loan Landing Pages
Product-specific loan landing pages built for paid traffic
The Challenge
Lendy is a New Zealand consumer lender acquiring borrowers across a range of loan products, including personal loans, car loans, motorbike loans, boat loans, debt consolidation, and renovation loans. The goal was to match each paid search and social campaign to the intent behind it, since someone searching for a renovation loan responds to a renovation-specific experience rather than a single generic apply page.
Matching one experience to one campaign also gives Google Quality Score and Meta relevance signals more to work with across such different borrowing use cases. Lendy wanted a dedicated page for each product that spoke to the borrower's purpose, likely amount, and approval questions.
Our Solution
- Built a dedicated landing page ecosystem on Astro at apply.
- lendy.
- co.
- nz with one tightly scoped page for each loan product.
- Led every page with product-specific copy and imagery so the experience matched the campaign that drove the click.
- Tailored qualifying questions on each page to the typical borrow amounts and purposes for that vertical.
- Converted each page to an application form designed for mobile completion, with a shared thank-you page handling post-submission.
- Deployed the ecosystem independently from the main brand site so marketing can iterate and ship without platform bottlenecks.
What We Delivered
01 Landing Page System 3 deliverables
- Per-product pages
- Product-specific copy
- Tailored imagery
02 Conversion Design 3 deliverables
- Qualifying questions
- Mobile application form
- Shared thank-you page
03 Paid Traffic Alignment 3 deliverables
- Search intent match
- Quality Score support
- Meta relevance
04 Build and Deployment 3 deliverables
- Astro build
- Independent pipeline
- Fast iteration
Our Funnel Building Process
A proven methodology that delivered results
Funnel Strategy
We designed a conversion funnel aligned with your customer journey, mapping each touchpoint to maximise engagement.
Landing Page Design
We created high-converting landing pages with compelling copy, clear CTAs, and optimised user experience.
Lead Magnet Creation
We developed valuable lead magnets to attract prospects and incentivise them to share their contact details.
Automation Setup
We set up email sequences and follow-up automation to nurture leads and guide them toward conversion.
Built with
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Product-specific loan landing pages built for paid traffic for Lendy Loan Landing Pages. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
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