+ E-commerce · Food & Gifting
12x ROAS on Performance Max for a food and gifting brand
Efficient, repeatable revenue without heavy day-to-day management
Client
Confidential
Industry
E-commerce · Food & Gifting
Services
Performance Max, Google Shopping, Google Ads, eCommerce Marketing
01
Challenge
A premium food and gifting ecommerce brand competing against supermarket names and well-funded direct-to-consumer players needed Google Ads to deliver efficient, repeatable revenue on a modest budget. The goal was a channel that returned strongly month after month without heavy management overhead or budget creep.
02
Approach
Ran a lean Performance Max campaign built around the highest-margin, best-selling gift products, with strong lifestyle and product imagery and audience signals drawn from existing buyers. Kept the budget deliberately tight and let the algorithm concentrate spend on the highest-return inventory, tracking revenue back to product and holding the campaign to a firm return target rather than chasing volume.
03
What we delivered
Performance Max
- Best-seller asset groups
- Buyer audience signals
- Lean budget
Measurement
- Product-level tracking
- Return-target optimisation
Built with
04
Results
12x
Return on ad spend on Performance Max
Want results like this for your business?
Efficient, repeatable revenue without heavy day-to-day management. Tell us about your business and we will show you what we can do for you.
