12x ROAS on Performance Max for a Food & Gifting Brand
A premium food and gifting brand sustained 12x ROAS on Performance Max
The Results
12x
Return on ad spend on Performance Max
The Challenge
A premium food and gifting ecommerce brand competing against supermarket names and well-funded direct-to-consumer players needed Google Ads to deliver efficient, repeatable revenue on a modest budget. The goal was a channel that returned strongly month after month without heavy management overhead or budget creep.
Our Solution
- Ran a lean Performance Max campaign built around the highest-margin, best-selling gift products, with strong lifestyle and product imagery and audience signals drawn from existing buyers.
- Kept the budget deliberately tight and let the algorithm concentrate spend on the highest-return inventory, tracking revenue back to product and holding the campaign to a firm return target rather than chasing volume.
What We Delivered
01 Performance Max 3 deliverables
- Best-seller asset groups
- Buyer audience signals
- Lean budget
02 Measurement 2 deliverables
- Product-level tracking
- Return-target optimisation
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Built with
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