+ E-commerce · Fashion & Apparel
A 5.3x ROAS in peak season for a fashion and apparel brand
Real revenue that held up as spend scaled through peak
Client
Confidential
Industry
E-commerce · Fashion & Apparel
Services
Performance Max, Google Shopping, Google Ads, eCommerce Marketing
01
Challenge
A New Zealand fashion and apparel brand needed Google Ads to carry real revenue through its peak trading season without the return collapsing as spend scaled. Apparel is a crowded, discount-driven category with high seasonality, so the account had to lean into the peak window hard while holding a profitable return across both Shopping and Performance Max.
02
Approach
Ran Performance Max as the core engine, seeded with strong product imagery, value-based audience signals from past purchasers, and a feed built for apparel attributes so the algorithm could match the right product to the right shopper. Kept a standard Shopping campaign alongside it for control and reporting clarity.
Leaned budget into the peak season deliberately, held ROAS guardrails so scaling never outran profitability, and refreshed creative assets to keep performance from fatiguing through the window.
03
What we delivered
Performance Max
- Asset groups
- Value-based signals
- Apparel feed
Google Shopping
- Control campaign
- Reporting clarity
Scaling
- Peak-season budget
- ROAS guardrails
- Creative refresh
Built with
04
Results
5.3x
Return on ad spend in peak season
Want results like this for your business?
Real revenue that held up as spend scaled through peak. Tell us about your business and we will show you what we can do for you.
