$19k in a Month at 5.3x ROAS with Performance Max
A fashion brand drove $19k in peak-season revenue at 5.3x ROAS on Performance Max
The Results
5.3x
Return on ad spend in peak season
$19k
Revenue in the month
The Challenge
A New Zealand fashion and apparel brand needed Google Ads to carry real revenue through its peak trading season without the return collapsing as spend scaled. Apparel is a crowded, discount-driven category with high seasonality, so the account had to lean into the peak window hard while holding a profitable return across both Shopping and Performance Max.
Our Solution
- Ran Performance Max as the core engine, seeded with strong product imagery, value-based audience signals from past purchasers, and a feed built for apparel attributes so the algorithm could match the right product to the right shopper.
- Kept a standard Shopping campaign alongside it for control and reporting clarity.
- Leaned budget into the peak season deliberately, held ROAS guardrails so scaling never outran profitability, and refreshed creative assets to keep performance from fatiguing through the window.
What We Delivered
01 Performance Max 3 deliverables
- Asset groups
- Value-based signals
- Apparel feed
02 Google Shopping 2 deliverables
- Control campaign
- Reporting clarity
03 Scaling 3 deliverables
- Peak-season budget
- ROAS guardrails
- Creative refresh
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Built with
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