A redesign that moved A T Realty Ray White from page three to page one

A T Realty Ray White is South Auckland's largest real estate group and REINZ Agency of the Year 2024-2025, running four offices across Manukau, Manurewa, Māngere, and Māngere Bridge with more than 100 agents. The existing Ray White corporate microsite gave the group no way to differentiate its local market position, surface its agent roster, or route appraisal requests to the right office.

Sellers researching agents were landing on generic national pages rather than seeing the award credentials, recent auction results, and team depth that win listings in this market. The group wanted a dedicated brand site that could sit alongside the Ray White network while acting as a local lead engine.

Built a marketing site that leads with the REINZ Agency of the Year credential, recent auction clearance, and a searchable agent directory segmented by office location. Synced property listings directly from the Ray White feed so stock stays current without manual updates.

Created a dedicated landing page for each office with geo-targeted copy and location-specific appraisal forms. Tuned calls to action for the two audiences that matter most: vendors requesting an appraisal and buyers booking a viewing.

Added RealEstateAgent and Place schema for each office to support local map pack visibility.