A personal brand website for Aidan Fraei

Aidan Fraei is a top 1% Ray White Manukau agent with a proven sales track record, working in one of Auckland's most competitive real estate markets where vendors interview three to five agents before listing. His franchise profile lived inside the corporate Ray White site, so he had no personal destination to send prospective vendors to after a pre-appraisal phone call.

Homeowners searching for the best agent in Manukau, or checking his name before signing a listing agreement, found no independent place that gathered his performance and reviews. The goal was a personal brand home that matched his standing in the market, since in real estate the agent is the brand.

Built a WordPress site with a dark theme and Ray White yellow accents that positions Aidan as a premium, performance-led agent. Led the homepage with his top 1% ranking and vendor testimonials, then recently sold properties, active listings pulled from the Ray White feed, and his personal story.

Funnelled every section toward a prominent appraisal request call to action with a short form, so warm leads from referrals and doorknocks can book a market appraisal. Gave him a professional digital handshake to share at listing presentations and after every pre-appraisal call.