Jason Poonia - Founder & Digital Strategist at Lucid Media

Founder & Digital Strategist

Jason Poonia

Helping NZ businesses grow online through strategic web design, search optimisation, and data-driven advertising.

About Jason

I founded Lucid Media in 2018 with a clear goal: help businesses turn their websites into their most valuable growth tool. Based in Auckland, I've spent years working with companies across New Zealand and beyond, building digital strategies that deliver real, measurable results.

My background is rooted in digital marketing, with hands-on experience across web design, search engine optimisation, paid advertising, and conversion optimisation. I've led projects for businesses ranging from local trades companies to established eCommerce brands, always with a focus on performance over polish.

Search keeps changing with AI, generative engine optimisation (GEO), and new ways people discover businesses online, so I stay close to what's actually shifting rather than the hype around it. My approach combines proven fundamentals with forward-thinking strategy, so clients don't fall behind as the rules change.

Connect with Jason

Follow along for insights on web design, SEO, digital marketing, and growing your business online.

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