A pricing-first website for Turbo & Shine

Turbo & Shine is a car grooming and detailing studio on Kahikatea Drive in Frankton, Hamilton, the sister business of Turbo Diesel, offering everything from $35 interior cleans through to cut and polish, interior detailing, and ceramic coating, plus dealership and fleet grooming for trade customers. We already run their Google and Meta lead generation, and their website was still the legacy WordPress build the business had outgrown.

The brief was a complete replacement: a fast site with pricing up front, forms that land every enquiry in their GoHighLevel CRM with full attribution, and years of accumulated WordPress URLs preserved so nothing they had earned in search was thrown away.

We replaced the WordPress site with a fast static Astro build, with every service, add-on, business audience, and blog post generated from structured content so the offering stays easy to extend. We built the pages that do the selling: pricing, booking, gallery, a car grooming Hamilton landing page, plus dedicated Afterpay, WINZ quote, and Shine Rewards loyalty pages that match how their customers actually buy.

Every form runs through Formspree with a webhook into GoHighLevel, capturing source URL, referrer, UTMs, gclid, and fbclid on each submission, and the thank-you page fires Google Ads and Meta Pixel conversions so the ad accounts learn from real enquiries. We wired the full measurement stack (GA4, Google Ads call and lead conversions, Meta Pixel, Microsoft Clarity), added LocalBusiness schema generated from a single brand config, and published an llms.

txt endpoint for AI search. Around 50 permanent redirects map every old WordPress URL, including dated blog permalinks, to its new home.

Conversion details finish the job: a sticky mobile call CTA, an exit-intent offer, and a pricing matrix that answers the first question every customer has.