Turbo & Shine
WordPress to Astro rebuild for a Hamilton car grooming studio
The Results
34
Pages Shipped
~50
Permanent Redirects Mapped
4
Tracking Platforms Wired
The Challenge
Turbo & Shine is a car grooming and detailing studio on Kahikatea Drive in Frankton, Hamilton, the sister business of Turbo Diesel, offering everything from $35 interior cleans through to cut and polish, interior detailing, and ceramic coating, plus dealership and fleet grooming for trade customers. We already run their Google and Meta lead generation, and their website was still the legacy WordPress build the business had outgrown.
The brief was a complete replacement: a fast site with pricing up front, forms that land every enquiry in their GoHighLevel CRM with full attribution, and years of accumulated WordPress URLs preserved so nothing they had earned in search was thrown away.
Our Solution
- We replaced the WordPress site with a 34-page static Astro build on Vercel, with every service, add-on, business audience, and blog post generated from markdown content collections so the offering stays easy to extend.
- We built the pages that do the selling: pricing, booking, gallery, a car grooming Hamilton landing page, plus dedicated Afterpay, WINZ quote, and Shine Rewards loyalty pages that match how their customers actually buy.
- Every form runs through Formspree with a webhook into GoHighLevel, capturing source URL, referrer, UTMs, gclid, and fbclid on each submission, and the thank-you page fires Google Ads and Meta Pixel conversions so the ad accounts learn from real enquiries.
- We wired the full measurement stack (GA4, Google Ads call and lead conversions, Meta Pixel, Microsoft Clarity), added LocalBusiness schema generated from a single brand config, and published an llms.
- txt endpoint for AI search.
- Around 50 permanent redirects map every old WordPress URL, including dated blog permalinks, to its new home.
- Conversion details finish the job: a sticky mobile call CTA, an exit-intent offer, and a pricing matrix that answers the first question every customer has.
What We Delivered
01 Website Build 3 deliverables
- 34 static pages
- Astro content collections
- Conversion-focused pages
02 WordPress Migration 3 deliverables
- Full site replacement
- ~50 permanent redirects
- Blog permalink mapping
03 Lead Capture 3 deliverables
- Formspree forms
- GoHighLevel CRM webhook
- UTM and click ID attribution
04 Tracking & SEO 4 deliverables
- GA4 and Clarity
- Google Ads and Meta conversions
- LocalBusiness schema
- llms.txt for AI search
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our Development Process
The step-by-step approach behind the outcomes
Requirements Analysis
We mapped out your business requirements and technical needs, defining clear specifications for the solution.
Architecture & Planning
We designed a scalable solution architecture, selecting the right technologies and frameworks for your needs.
Development & Testing
We built using modern frameworks with comprehensive testing to ensure reliability and maintainability.
Deployment & Support
We deployed with zero downtime and provided ongoing support to ensure smooth operation.
Our SEO Process
How we turned strategy into measurable wins
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
Built with
The finished website
A closer look at the build
Want results like this for your business?
WordPress to Astro rebuild for a Hamilton car grooming studio for Turbo & Shine. Tell us about your business and we will show you what we can do for you. Backed by our results guarantee.
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